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Citations per year
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Cited by
All
Since 2019
Citations
48
48
h-index
3
3
i10-index
2
2
0
24
12
2021
2022
2023
2024
2
8
23
15
Follow
Cheng He
University of Wisconsin-Madison
Verified email at wisc.edu -
Homepage
Digital marketing
sustainability
modern retailing
policy evaluation
Fintech
Articles
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Cited by
Year
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?
C He, OC Ozturk, C Gu, JM Silva-Risso
Marketing Science 40 (1), 80-100
, 2021
25
2021
Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning Model
T Wang, C He, F Jin, YJ Hu
Information Systems Research
, 2022
14
2022
Consumer tax credits for evs: Some quasi-experimental evidence on consumer demand, product substitution, and carbon emissions
C He, OC Ozturk, C Gu, PK Chintagunta
Management Science
, 2023
8
2023
Surviving COVID-19: Recovery Curves of Mall Traffic in China
C He, T Wang, X Luo, Z Luo, J Guan, H Gao, K Zhu, Y Xu, Y Cheng, YJ Hu
Georgia Tech Scheller College of Business Research Paper
, 2020
1
2020
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender-and Race-Based Analysis
OC Ozturk, C He, PK Chintagunta
Marketing Science 43 (1), 20-32
, 2024
2024
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