Florian Stahl
Title
Cited by
Cited by
Year
The impact of brand equity on customer acquisition, retention, and profit margin
F Stahl, M Heitmann, DR Lehmann, SA Neslin
Journal of Marketing 76 (4), 44-63, 2012
3522012
Modeling multiple relationships in social networks
A Ansari, O Koenigsberg, F Stahl
Journal of Marketing Research 48 (4), 713-728, 2011
1542011
Choosing a digital content strategy: How much should be free?
D Halbheer, F Stahl, O Koenigsberg, DR Lehmann
International Journal of Research in Marketing 31 (2), 192-206, 2014
862014
Strategies for selling paid content on newspaper and magazine web sites: an empirical analysis of bundling and splitting of news and magazine articles
F Stahl, MF Sch, W Maass
International Journal on Media Management 6 (1-2), 59-66, 2004
652004
Job creation and job destruction in a regulated labor market: The case of Austria
A Stiglbauer, F Stahl, R Winter-Ebmer, J Zweimüller
Empirica 30 (2), 127-148, 2003
642003
Paid Content: Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen Inhalten
F Stahl
Duv, 2006
25*2006
Paid Content
F Stahl
Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen …, 2005
22*2005
Adoption and diffusion in electronic markets: an empirical analysis of attributes influencing the adoption of paid content
F Stahl, W Maass
Electronic Markets 16 (3), 233-244, 2006
192006
Building a social network for success
A Ansari, F Stahl, M Heitmann, L Bremer
Journal of Marketing Research 55 (3), 321-338, 2018
162018
Strategien zur Preisgestaltung beim elektronischen Handel digitaler Inhalte
F Stahl
Paid Content, 279-313, 2005
162005
Content Management Handbuch: Strategien, Theorien und Systeme für erfolgreiches Content Management
F Stahl, W Maass
NetAcademy Press, 2003
112003
Content Management Handbuch
W Maass, F Stahl
Net Academy, 2003
102003
Digitale Produkte richtig verkaufen
A Herrmann, M Heitmann, F Stahl
Harvard Business Manager, 8-12, 2006
72006
Paid content-paid services: Analyse des deutschen Marktes und der Erfolgsfaktoren von 280 Geschäftsmodellen
F Stahl, F Siegel, W Maass
Univ. St. Gallen, Inst. für Medien-und Kommunikationsmanagement, 2004
72004
Climb or Jump: Status-Based Seeding in User-Generated Content Networks
A Lanz, J Goldenberg, D Shapira, F Stahl
Journal of Marketing Research 56 (3), 361-378, 2019
62019
Empirical Aspects on Content Management
F Stahl, W Maass
Third Open Source Content Management Conference, Cambridge, Massachusetts …, 2003
62003
Adoption and diffusion of digital information goods: an empirical analysis of the German paid content market
F Stahl, W Maass
BLED 2006 Proceedings, 2, 2006
52006
Marktübersicht zu Content Management Systemen
W Maass, F Stahl
Tagungen der Deutschen Gesellschaft für Informationswissenschaft und …, 2003
52003
Commercial and Regulatory Aspects of Reverse Hybrid Mail
C Jaag, F Stahl, B Stroelin
Working Papers, 2011
42011
Mobile business through RFID technology: About the potential of RFID technology for distributing free and paid content on mobile devices in retail business
F Stahl, M Freudenschuss
AMCIS 2006 Proceedings, 242, 2006
42006
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Articles 1–20