| Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents AK Kaushik, AK Agrawal, Z Rahman Tourism Management Perspectives 16, 278-289, 2015 | 320 | 2015 |
| Building consumer-brand relationships through brand experience and brand identification V Kumar, AK Kaushik Journal of Strategic Marketing, 2020 | 167 | 2020 |
| An alternative model of self-service retail technology adoption AK Kaushik, Z Rahman Journal of Services Marketing 29 (5), 406-420, 2015 | 166 | 2015 |
| Destination brand experience and visitor behavior: The mediating role of destination brand identification V Kumar, AK Kaushik Journal of Travel & Tourism Marketing 35 (5), 649-663, 2018 | 165 | 2018 |
| Achieving destination advocacy and destination loyalty through destination brand identification V Kumar, AK Kaushik Journal of Travel & Tourism Marketing 34 (9), 1247-1260, 2017 | 127 | 2017 |
| Perspectives & Dimensions of Consumer Innovativeness: A Literature Review & Future Agenda AK Kaushik, Z Rahman Journal of International Consumer Marketing 26 (3), 239-263, 2014 | 127 | 2014 |
| Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions V Kumar, AK Kaushik Journal of Travel & Tourism Marketing 37 (3), 332-346, 2020 | 121 | 2020 |
| Innovation Adoption across Self-service Banking Technologies in India AK Kaushik, Z Rahman International Journal of Bank Marketing 33 (2), 96-121, 2015 | 121 | 2015 |
| Co-creation of social value through integration of stakeholders AK Agrawal, AK Kaushik, Z Rahman XVIII Annual International Conference of the Society of Operations …, 2015 | 120 | 2015 |
| Engaging customers through brand authenticity perceptions: The moderating role of self-congruence V Kumar, AK Kaushik Journal of Business Research 138, 26-37, 2022 | 107 | 2022 |
| Examining the antecedents and consequences of customers’ trust toward mobile retail apps in India AK Kaushik, G Mohan, V Kumar Journal of Internet Commerce 19 (1), 1-31, 2020 | 72 | 2020 |
| An empirical investigation of tourist’s choice of service delivery options: SSTs vs service employees AK Kaushik, Z Rahman International Journal of Contemporary Hospitality Management 29 (7), 1892-1913, 2017 | 49 | 2017 |
| High Staff Turn Over In Hotel Industry, Due To Low Remunerations And Extended Working Hours!!! S Panwar, JS Dalal, AK Kaushik VSRD International Journal of Business & Management Research 2 (3), 81-89, 2012 | 37 | 2012 |
| Influence of augmented reality on shopping behavior P Dogra, AK Kaushik, P Kalia, A Kaushal Management Decision 61 (7), 2073-2098, 2023 | 33 | 2023 |
| Solar rooftop adoption among Indian households: a structural equation modeling analysis V Kumar, AK Kaushik Journal of Social Marketing 12 (4), 513-533, 2022 | 27 | 2022 |
| Self-service Innovativeness Scale: Introduction, Development and Validation of scale AK Kaushik, Z Rahman Service Business, 2015 | 20 | 2015 |
| Investigating the impact of online brand communities on online customer engagement and brand loyalty R Gupta, V Kumar, AK Kaushik, DD Gupta, R Sindhwani Journal of Global Marketing 36 (4), 319-338, 2023 | 17 | 2023 |
| Impact of Industrialization on Culture of Uttarakhand & Its Role on Career Enhancement AK Kaushik, JS Dalal, S Panwar VSRD International Journal of Business & Management Research 2 (4), 123-132, 2012 | 17 | 2012 |
| Investigating Consumers’ adoption of SSTs - A Case study representing India’s Hospitality Industry AK Kaushik, V Kumar Journal of Vacation Marketing, 2017 | 16 | 2017 |
| Are Street Vendors really Innovative towards Self-service Technology? A Kaushik, Z Rahman Information Technology for Development 21 (3), DOI: 10.1080/02681102.2015 …, 2016 | 15 | 2016 |
Zillur RahmanProfessor, Department of Management Studies, IIT RoorkeeVerified email at ms.iitr.ac.in
