| Small scale industry: An engine of growth R Singh, OP Verma, B Anjum Zenith International Journal of Business Economics & Management Research 2 …, 2012 | 70 | 2012 |
| Influence of relationship marketing on customer retention in the branches of commercial banks in Meru town, Kenya JK Muketha, K Thiane, L Thuranira International Journal of Advanced Multidisciplinary Research 3 (11), 20-61, 2016 | 27 | 2016 |
| An investigation on the relationship between Service Quality and Customer Loyalty: A mediating role of Customer Satisfaction V Leninkumar Archives of Business Research 5 (5), 2017 | 19 | 2017 |
| CONSUMER’S PREFERENCE AND CONSUMER BUYNG BEHAVIOUR OF FOOT WARE INDUSTRY IN VAVUNIYA DISTRICT, SRI LANKA KPV Kumaradeepan TRANS Asian Journal of Marketing and Management Research (TAJMMR) 2 (3-4), 56-69, 2013 | 8 | 2013 |
| THE IMPACT OF SERVICE QUALITY ON CUSTOMER SWICTHING IN TELECOMMUNICATION INDUSTRY JAFFNA, SRI LANKA V Kumaradeepan ZENITH International Journal of Business Economics and Management Research …, 2012 | 7* | 2012 |
| Customer realtionship marketing as a strategy for better banking relationship–A comarative study of state bank and private bank N Abeysekera, V Kumaradeepan International Journals of Marketing and Technology 2 (4), 45-54, 2012 | 5 | 2012 |
| Nexus between social media and brand preference of smart mobile phones: An empirical study in Sri Lanka V KUMARADEEPAN The Journal of Asian Finance, Economics and Business 8 (8), 241-249, 2021 | 4 | 2021 |
| A review of literature on service strategies for customer satisfaction and customer loyalty in store supermarkets V Kumaradeepan, MGS Pathmini Rajarata University of Sri Lanka, 2015 | 4 | 2015 |
| Evaluation of consumer attitudes towards purchase intention on women’s skincare products in sri lanka: Special reference to anuradhapura district TN Senavirathne, V Kumaradeepan University of Jaffna, 2020 | 3 | 2020 |
| Role of Brand equity in influencing purchase intention branded baby soap: A case study in Jaffna District, Sri Lanka S Kalaimahal, V Kumaradeepan International Journal of Scientific Research and Management 7 (2), 986-991, 2019 | 3 | 2019 |
| Penyusunan Strategi Pengembangan Bisnis PT. Prima Wisata Dunia dalam Upaya Mempertahankan Pelanggan AC Setiaboedi Agora 5 (1), 2017 | 3 | 2017 |
| Factors Influencing of Social Media on Consumer Perception and Purchase Intention Towards Brand Loyalty: A Conceptual Paper V Kumaradeepan, F Azam, J Tham International Journal of Professional Business Review 8 (5), e01571-e01571, 2023 | 2 | 2023 |
| Social media advertising as strategy on consumer buying behaviour: conceptual paper V Kumaradeepan Published by the Faculty of Management and Commerce South Eastern University …, 2020 | 2 | 2020 |
| The Relationship between Product Quality and Purchase Intention on Women's Skin Care Products in Sri Lanka, with Special Reference to Anuradhapura District TN Senavirathne, V Kumaradeepan Shanlax International Journal of Management 8 (2), 85-89, 2020 | 2 | 2020 |
| Factors that influence on specialization selection in the bachelor of business administration: Special reference to university of Jaffna, Sri Lanka S Rajumesh, V Kumaradeepan International Journal of Research in Social Sciences 8 (7), 414-423, 2018 | 2 | 2018 |
| Effectiveness of Social Media on Purchase Intention: Women Led SMEs In Northern Province Of Sri Lanka V Kumaradeepan University of Jaffna, 2022 | 1 | 2022 |
| Customer Satisfaction and Customer Loyalty: Leading Super Markets in Jaffna District, Sri Lanka V Kumaradeepan, MGS Pathmini Macrothink Institute 19, 67-75, 2017 | 1 | 2017 |
| Impact of Customer Relationship Practices on Customer Satisfaction in SMEs in Jaffna district during pandemic condition V Kumaradeepan Eastern University, Sri Lanka, 2023 | | 2023 |
| Usage of social media usage and customer satisfaction among state bank customers in Sri Lanka V Kumaradeepan SEUSL Journal of Marketing, Vol. VII, No. 2, 2022, 2022 | | 2022 |
| Aftermath Of Social Media On Purchasing Behavior Of Youths In Jaffna, Sri Lanka V Kumaradeepan Webology (ISSN: 1735-188X) Volume 19, Number 3, 2022, 2022 | | 2022 |
Nalin AbeysekeraProfessor in Management Studies,Open University of Sri LankaVerified email at ou.ac.lk
