| Personalize, Summarize or Let them Read? A Study on Online Word of Mouth Strategies and Consumer Decision Process UM Balan, SK Mathew Information Systems Frontiers, 1-21, 2020 | 14 | 2020 |
| Online word of mouth using text mining: A review of literature and future directions UM Balan, SK Mathew 2015 IEEE Workshop on Computational Intelligence: Theories, Applications and …, 2015 | 14 | 2015 |
| Impact of web personalization of online word of mouth on buyers' decision process: An experimental study UM Balan, SK Mathew 2016 IEEE International Conference on Management of Innovation and …, 2016 | 9 | 2016 |
| An Experimental Study on the Swaying Effect of Web-Personalization UM Balan, SK Mathew ACM SIGMIS Database: the DATABASE for Advances in Information Systems 50 (4 …, 2019 | 8 | 2019 |
| The persuasive nature of web personalization on online users’ product perception: a mental accounting perspective M Balan, SK Mathew AIS Transactions on Human-Computer Interaction 14 (1), 78-106, 2022 | 4 | 2022 |
| Is Cash Still the Enemy? The Dampening of Demonetization’s Ripple Effect on Mobile Payments UM Balan, A Pal Re-imagining Diffusion and Adoption of Information Technology and Systems: A …, 2020 | 3 | 2020 |
| Predicting Unplanned Hospital Readmissions using Patient Level Data UM Balan, M Gandhi, S Rammohan Proceedings of the 54th Hawaii International Conference on System Sciences …, 2021 | 2 | 2021 |
| Impact of personalized review summaries on buying decisions: An experimental study UM Balan, SK Mathew Proceedings of the 22nd Americas Conference on Information Systems 2016 …, 2016 | 2 | 2016 |
| DeepGRASS: Graph, Sequence and Scaled Embeddings on large scale transactions data UM Balan, V Ravichandran, MR Srinivaas, VS Selvaraj 2021 Swedish Workshop on Data Science (SweDS), 1-6, 2021 | 1 | 2021 |
| Impact of Product Review Summarization and Personalization on Online Consumers’ Decisions: An Experimental Study UM Balan Proceedings of the 2017 ACM SIGMIS Conference on Computers and People …, 2017 | 1 | 2017 |
| Essays on web personalization strategies in e commerce using product reviews M Balan Chennai, 0 | | |
Abhipsa PalIndian Institute of Management BangaloreVerified email at iimb.ernet.in
Abhipsa PalIndian Institute of Management BangaloreVerified email at iimb.ernet.in