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Co-authors
Sita MishraProfessor (Marketing), Institute of Management Technology- GhaziabadVerified email at imt.edu- Gunjan MalhotraInstitute of Management Technology, GhaziabadVerified email at imt.edu
- Chitresh KumarJindal Global Business SchoolVerified email at jgu.edu.in
- Anirban GangulyProfessor & Vice Dean (Research), O. P. Jindal Global UniversityVerified email at jgu.edu.in
- Asim TalukdarO P Jindal Global UniversityVerified email at jgu.edu.in
- Tapas Ranjan MoharanaXLRI - Xavier School of ManagementVerified email at xlri.ac.in
- Debashree Roy BhattacharjeeAssistant Professor, Great Lakes Institute of Management| FPM, Marketing Area, XLRI JamshedpurVerified email at astra.xlri.ac.in
- Nivedita BhanjaIndian Institute of Management KozhikodeVerified email at iimk.ac.in
- Mihir DashAlliance UniversityVerified email at alliance.edu.in
