| Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach A Tewari, S Mathur, S Srivastava, D Gangwar Journal of Retailing and Consumer Services 66, 102938, 2022 | 78 | 2022 |
| Educational Practices during the COVID-19 Viral Outbreak: International Perspectives. I Sahin, M Shelley International Society for Technology, Education, and Science, 2020 | 76 | 2020 |
| The insight of content marketing at social media platforms A Singh, S Mathur Adhyayan: A Journal of Management Sciences 9 (02), 17-21, 2019 | 22 | 2019 |
| A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change A Tewari, R Singh, S Mathur, S Pande The International Journal of Information and Learning Technology 40 (2), 130-147, 2023 | 21 | 2023 |
| Modeling the factors affecting online purchase intention: the mediating effect of consumer’s attitude towards user-generated content S Mathur, A Tewari, A Singh Journal of Marketing Communications 28 (7), 725-744, 2022 | 19 | 2022 |
| Masters of Rural Markets: Profitably Selling to India’s Rural Consumers M Kapur, VR Ahuja, A Ramachandran, R Chaturvedi, S Mathur, ... Accenture, March, 2013 | 6 | 2013 |
| The perception of teachers on unlocking technology by redesigning education system during and after COVID-19 pandemic lockdown S Mathur, A Singh Educational practices during the COVID-19 viral outbreak: International …, 2020 | 3 | 2020 |
| Business Management UK Singh, JM Dewan Commonwealth Publishers, 1996 | 3 | 1996 |
| Continuance Intention of ChatGPT Use by Students CS Shah, S Mathur, SK Vishnoi International Working Conference on Transfer and Diffusion of IT, 159-175, 2023 | 2 | 2023 |
| Influence of augmented reality and virtual reality on real estate investment decisions: understand consumer perspective in Indian AEC industry S Deep, S Vishnoi, R Malhotra, S Mathur, H Yawale, A Kumar, A Singla Engineering, Construction and Architectural Management, 2023 | 1 | 2023 |
| A study on attitude and perception of the consumers and marketers towards green marketing with special reference to cosmetic industry M Smriti Lucknow, 2018 | 1 | 2018 |
| Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics: The Moderating Role of Perceived Innovativeness S Mathur, SK Vishnoi, T Bagga, A Mittal, A Mittal Prabandhan: Indian Journal of Management 17 (3), 26-47, 2024 | | 2024 |
| COVID-19 PANDEMIC AND INDIAN AVIATION AND TOURISM INDUSTRY: VARIED AND DISASTROUS S Mathur, A Singh, L SMS BUSINESS MANAGEMENT, 128, 2020 | | 2020 |
| Entreprenuership and Innovation: A Case Study Of Paytm DS Mathur International Journal for Research in Engineering Application & Management …, 2019 | | 2019 |
| A STUDY OF PHYGITAL BANKING AS AN INNOVATIVE TECHNOLOGY DRS MATHUR International Journal of Advance and Innovative Research 6 (2 (IV)), 223 - 230, 2019 | | 2019 |
| A Study on Impact of Demographic Variables on Attitude of Consumers Towards Green Products S Mathur International Journal of Research in Social Sciences 9 (4), 1184-1199, 2019 | | 2019 |
| A STUDY ON ROLE OF BRAND, LABEL AND ADVERTISING ON CONSUMER BEHAVIOUR TOWARDS GREEN COSMETICS S Srivastava, MS Mathur International Journal of Research in Economics and Social Sciences (IJRESS …, 2018 | | 2018 |
| Examining the Adoption Behavior of Academicians GPT (a-GPT) for Content Creation in Higher Education: An Experimental Study S Mathur, SK Vishnoi, A Sharma, D Soni, J Paul, A Tewari Available at SSRN 4737967, 0 | | |
| Resilience & Reinvention of Business in the VUCA World DS Tomar, MN Kedia, MD Soni, VV Singh, MH Singh, AS Parihar, ... | | |
Alok TewariBabu Banarasi Das University, LucknowVerified email at bbdu.ac.in
Alok TewariBabu Banarasi Das University, LucknowVerified email at bbdu.ac.in