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Ray Titus
Ray Titus
Professor of Marketing, Alliance University
Verified email at alliance.edu.in - Homepage
Title
Cited by
Cited by
Year
A woman as a decision-maker: Exploring the lived experience at home and outside
R Titus, D Sengupta, S Madan
Qualitative Report, 2017
142017
Yuva India: Consumption and lifestyle choices of a young India
R Titus
Random House India, 2015
112015
A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane?
D Sengupta, R Titus
Indian Journal of Marketing, 2011
52011
Mapping drivers of consumer attitude formation & adoption of counterfeit products
R Titus, V Ethiraj
Journal of Business and Retail Management Research 7 (1), 2012
42012
Application of Agile Methodologies for Member and Team Role Transformation in Projects.
S Sengupta, D Sengupta, R Titus
PM World Journal 3 (1), 2014
32014
The Godfather’s Michael Corleone: Growth of a Leader and Leadership Qualities
M Gopinath, R Titus
22018
Round the Clock: How a 24× 7 Digital Marketplace Is Transforming Business
R Titus
Sage Publications Pvt. Limited, 2018
12018
Transition to an automated online talent acquisition system in an IT project-based organization: A case study
D Sengupta, R Titus, S Sengupta
PM World Journal 4 (7), 1-16, 2015
12015
Indian
D Sengupta, R Titus, MM Mowla, MN Hoque, V Saraf, NC Jain, M Singhai, ...
Indian Journal of Marketing, 2013
12013
'Custom-Standardization'-Uncovering the basis for global chaining strategy in prepared food retail
R Titus, D Sengupta
Journal of Business and Retail Management Research 6 (1), 2013
12013
Evaluating environmental variables to assess Exhibited behaviour: A study of Gen Y
D Sengupta, R Titus
International Conference on Technology and Business Management, 628-640, 2012
12012
LEVERAGING DISTRIBUTION NETWORKS FOR COMPETITIVE ADVANTAGE: A CASE OF FMCG CHANNEL MANAGEMENT AT ITC LTD.
R Titus, DRD SENGUPTA, MSA GARG
Asia Pacific Journal of Marketing & Management …, 2007
12007
Exploring Permanency of Pandemic Influenced Changes in Habitual Consumption Behaviour
R Titus, S Valera, D Sengupta
Arab Economic and Business Journal 15 (1), 3, 2023
2023
INCIDENCE OF ILLEGITIMATE POWER AND ITS IMPACT ON OD INITIATIVES AT MILLENNIAL WORKPLACES
R Titus, D Sengupta, S Valera
Advance and Innovative Research, 151, 2018
2018
Analyzing in-store & consumer factors in Adoption of Cheese as a Retail Product in Indian Market
R Titus
International Conference on Business and Economics (ICBE) 2016 (1), 471-472, 2016
2016
From ‘Teaching’Schools to ‘Knowledge’Schools: The peculiar dilemma of Business Schools in emerging Economies
R Titus, D Sengupta
International Journal of Learning Management Systems 4 (1), 1-9, 2016
2016
Mapping psychological & sociological influences on individual decision making and brand choices
R Titus, B Veeramachaneni
International Letters of Social and Humanistic Sciences 52, 104-110, 2015
2015
ADAPTING RETAIL BUSINESS MODELS TO COMPETE: THE ‘ORGANISED AVATAR’OF THE KIRANA STORE IN INDIA
R Titus, D Sengupta, S Santhakumar
ISSN 2045-810X, 154, 2014
2014
Mapping Perceptual Value Shifts in Timepieces through Lifestyle Associations
D Sengupta, R Titus
Indian Journal of Marketing, 2013
2013
Enabling Social Justice through Progressive Taxation in ‘Discriminated’Societies
R Titus
International Letters of Social and Humanistic Sciences, 45-54, 2013
2013
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