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Dr. Gyan Prakash
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Year
Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation
G Prakash, P Pathak
Journal of cleaner production 141, 385-393, 2017
4032017
Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation
G Prakash, S Choudhary, A Kumar, JA Garza-Reyes, SAR Khan, ...
Journal of Retailing and Consumer Services 50, 163-169, 2019
1292019
Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products
G Prakash, PK Singh, R Yadav
Food quality and preference 68, 90-97, 2018
962018
Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study
A Kumar, G Prakash, G Kumar
Journal of Retailing and Consumer Services 58, 102270, 2021
932021
Intentions to use social networking sites (SNS) using technology acceptance model (TAM) an empirical study
RV Dixit, G Prakash
Paradigm 22 (1), 65-79, 2018
392018
Analysing the relationship of adaption of green culture, innovation, green performance for achieving sustainability: Mediating role of employee commitment
S Sharma, G Prakash, A Kumar, EK Mussada, J Antony, S Luthra
Journal of Cleaner Production 303, 127039, 2021
302021
Understanding rural buying behaviour: A study with special reference to FMCG products
G Prakash, P Pathak
Indian Journal of Marketing 44 (8), 43-55, 2014
162014
Determinants of counterfeit purchase: A study on young consumers of India
G Prakash, P Pathak
NISCAIR-CSIR, India, 2017
122017
E-tailing post demonetization: An empirical study using theory of planned behavior (TPB)
RV Dixit, G Prakash, D Verma
BVIMSR’s Journal of Management Research 10 (2), 180-193, 2018
62018
Linking brand personality to brand equity: measuring the role of consumer-brand relationship
A Ahmad, S Swain, PK Singh, R Yadav, G Prakash
Journal of Indian Business Research, 2021
52021
Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation
P Singh, A Ahmad, G Prakash, PKS Kushwah
Asia Pacific Journal of Marketing and Logistics, 2021
42021
Consumer confusion and decision postponement in the online tourism domain: the moderating role of self-efficacy
A Sharma, JS Pandher, G Prakash
Journal of Hospitality and Tourism Insights, 2022
12022
Young consumers’ loyalty towards premium and non premium shoe brands
A Singh,PK., Ahmad, G Prakash
International Journal of Business Innovation and Research, 2020
2020
Workplace Incivility: An Organizational Perspective towards Expats Turnover
G Sharma, S., Prakash, Singh, K.
International Journal of Business Innovation and Research, 2020
2020
Does organic food consumption matters to young consumers? A study on young consumer’s of India
G Prakash
International Journal of Economics and Business Research, 2020
2020
Expatriates and Social Support: Exploring Conceptual Role of Unconscious Bias
S Sharma, G Prakash
International Journal of Business Excellence, 2020
2020
Impact of perceived risks on consumers purchase intention while buying Luxury items online
GP Preshita Neha Tudu
International Journal of Environment, Workplace and Employment 5 (4), 2019
2019
EMPOWERING THE RURAL CONSUMERS THROUGH RURAL MARKETING: A REVIEW OF INDIAN RURAL MARKETS
G Prakash, P Pathak
Man In India 95 (4), 903-916, 2015
2015
Understanding Indian Rural market
P Prakash, Gyan, Pathak
International Journal of Business Management and Leadership 5 (2), 257-264, 2014
2014
An Empirical Analysis of Rural Consumers’ Buying Behaviour towards FMCG Product
G Prakash, P Pathak
The Alternative 12 (2), 14-29, 2013
2013
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