| The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture B Ganguly, SB Dash, D Cyr, M Head International Journal of Electronic Business 8 (4-5), 302-330, 2010 | 537 | 2010 |
| Marketing Research An applied orientation M Naresh, D Satybhusan | 445* | 2015 |
| Web site design, trust, satisfaction and e‐loyalty: the Indian experience D Cyr, GS Kindra, S Dash Online Information Review 32 (6), 773-790, 2008 | 298 | 2008 |
| The nature and antecedents of brand equity and its dimensions R Shekhar Kumar, S Dash, P Chandra Purwar Marketing Intelligence & Planning 31 (2), 141-159, 2013 | 275 | 2013 |
| marketing research: An applied orientation N Malhotra, S Dash Pearson Education 6, 948, 2011 | 259* | 2011 |
| The role of consumer self-efficacy and website social-presence in customers' adoption of B2C online shopping: an empirical study in the Indian context S Dash, KB Saji Journal of international consumer marketing 20 (2), 33-48, 2008 | 249 | 2008 |
| Website characteristics, Trust and purchase intention in online stores:-An Empirical study in the Indian context. B Ganguly, SB Dash, D Cyr Journal of Information Science & Technology 6 (2), 2009 | 226 | 2009 |
| All that glitters is not green: Creating trustworthy ecofriendly services at green hotels A Gupta, S Dash, A Mishra Tourism Management 70, 155-169, 2019 | 170 | 2019 |
| Linking User Experience and Consumer based Brand Equity: The Moderating Role of Consumer Expertise and Lifestyle A Mishra, SB Dash, D Cyr Journal of Product & Brand Management 23 (4/5), 333 - 348, 2014 | 133 | 2014 |
| Marketing research an applied orientation (paperback) NK Malhotra, S Dash London: Pearson Publishing, 2011 | 124 | 2011 |
| The effect of power distance and individualism on service quality expectations in banking: A two‐country individual‐and national‐cultural comparison S Dash, E Bruning, M Acharya International journal of bank marketing 27 (5), 336-358, 2009 | 121 | 2009 |
| One, few or many?: An integrated framework for identifying the items in measurement scales NK Malhotra, S Mukhopadhyay, X Liu, S Dash International Journal of Market Research 54 (6), 835-862, 2012 | 105 | 2012 |
| Antecedents of long-term buyer-seller relationships: a cross cultural integration S Dash, ED Bruning, KK Guin Academy of Marketing Science Review 11 (1), 1-29, 2007 | 79 | 2007 |
| The impact of marketing activities on service brand equity: The mediating role of evoked experience RS Kumar, S Dash, NK Malhotra European Journal of Marketing 52 (3/4), 596-618, 2018 | 77 | 2018 |
| Antecedents and moderators of brand trust in the context of baby care toiletries N Srivastava, SB Dash, A Mookerjee Journal of Consumer Marketing 32 (5), 328-340, 2015 | 67 | 2015 |
| An applied orientation NK Malhotra, S Dash Marketing Research 2 (4), 109-122, 2010 | 66 | 2010 |
| A cross‐cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships S Dash, E Bruning, K Ku Guin Marketing Intelligence & Planning 27 (1), 146-169, 2009 | 57 | 2009 |
| The moderating effect of power distance on perceived interdependence and relationship quality in commercial banking: A cross‐cultural comparison S Dash, E Bruning, K Ku Guin International Journal of Bank Marketing 24 (5), 307-326, 2006 | 53 | 2006 |
| Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship A Gupta, S Dash, A Mishra International Journal of Hospitality Management 83, 159-168, 2019 | 52 | 2019 |
| Reviving Indian Tourism amid the Covid-19 pandemic: Challenges and workable solutions SB Dash, P Sharma Journal of Destination Marketing & Management, 2021 | 51 | 2021 |
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USAVerified email at scheller.gatech.edu
