Chendragiri Madhavaiah
Chendragiri Madhavaiah
Assistant Professor of Marketing, Pondicherry University, Karaikal Campus, KARAIKAL - 609 605
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Title
Cited by
Cited by
Year
Consumer Attitude and Behavioural Intention towards Internet Banking Adoption in India
I Bashir, C Madhavaiah
Journal of Indian Business Research (ISSN print: 1755-4195) 7 (1), 67-102, 2015
1042015
Defining Cloud Computing in Business Perspective: A Review of Research
C Madhavaiah, I Bashir, SI Shafi
Vision: The Journal of Business Perspective (Print ISSN: 0972-2629, Online …, 2012
532012
Determinants of Young Consumers’ Intention to Use Internet Banking Services in India
I Bashir, C Madhavaiah
Vision: The Journal of Business Perspective (Print ISSN: 0972-2629, Online …, 2014
422014
The Influence of Brand Equity on Consumer Buying Behaviour of Organic Foods in India.
SI Shafi, C Madhavaiah
Journal of Marketing & Communication (ISSN: 0973-2330) 9 (2), 44-51, 2013
122013
Trust, Social Influence, Self‐Efficacy, Perceived Risk and Internet Banking Acceptance: An Extension of Technology Acceptance Model in Indian Context
I Bashir, C Madhavaiah
Metamorphosis: A Journal of Management Research (ISSN: 0972-6225) 14 (1), 25-38, 2015
112015
An Investigation on Shoppers' Buying Behaviour towards Apparel Products in Bangalore City
SI Shafi, DC Madhavaiah
Pacific Business Review International Volume 6, 63-68, 2014
102014
Defining customer-based brand equity: An evaluation of previous studies
SI Shafi, C Madhavaiah
Srusti Management Review 7 (2), 34, 2014
82014
Impact of demographics on consumers willingness to pay premium: a study of organic food products
L Shashikiran, C Madhavaiah
International Journal of Research and Development–A Management Review 3 (3 …, 2014
82014
Customer acceptance of internet banking services: A review of extensions and replications to technology adoption model (TAM)
I Bashir, C Madhavaiah, JR Naik
Asia-pacific marketing review 2 (1), 55-72, 2013
82013
Perceived Service Quality Measurement in Parcel Delivery Services: Development and Validation of a Multidimensional Hierarchical Model.
C Madhavaiah, S Durga Rao, P Akthar
Journal of Marketing & Communication 4 (1), 2008
82008
Impact of Socio Economic Factors on Purchase Behaviour of Organic Food Products
L Shashikiran, C Madhavaiah
International Journal of Economics and Business Administration 1 (2), 82-86, 2015
72015
TradiTional & Modern channels Critical Analysis of Traditional and Modern Insurance Distribution Channels In India
I Bashir, C Madhavaiah, JR Naik
The Journal of the Insurance Institute of India (ISSN: 2278-6759) 38 (1), 59-68, 2013
62013
Small scale entrepreneurship in India
LK Latha, C Madhavaiah, B Murthy
Serbian Journal of Management 3 (2), 171-187, 2008
62008
Defining Relationship Marketing: A Review of Research
C Madhavaiah, S Durgarao
Asia-Pacific Business Review (ISSN: 0973-2470) 3 (2), 64-76, 2007
62007
Impact of Promotional Activities on Brand Equity in Selected Apparel Brands: Evidence from India
SI Shafi, C Madhavaiah
Asia-Pacific Marketing Review (ISSN: 2277-2057) 3 (1), 55-65, 2014
32014
Revisiting Technology Acceptance Model (TAM) at the Individual Internet Banking Adoption Level
I Bashir, C Madhavaiah
Metamorphosis: A Journal of Management Research (ISSN: 0972-6225) 13 (1), 42-56, 2014
32014
An empirical study on the impact of promotional mix elements on brand equity: a study of FMCG in India
S Shafi, C Madhavaiah
Madras University Journal Of Business And Finance 1 (2), 46-56, 2013
32013
Service Quality in Telecommunications: A Case Study of BSNL, Kadapa
C Madhavaiah
Unpublished M. Phil Dissertation Submitted to Annamalai University …, 2005
32005
Effects of Workplace Spirituality Towards Counterproductive Behaviour in Automobile Manufacturing Sector with reference to Tamilnadu District
V Prasanna J, DC Madhavaiah
International Journal of Academic Research and Development 2 (6), 375-379, 2017
2*2017
Relationship between organisational citizenship behaviour and organisational commitment, workplace incivility
C Madhavaiah, J Prasanna
Adarsh Business Review 3 (1), 26-31ر, 2016
22016
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