| A Study on Impact of Advertising on Consumer Behaviour with Specific Reference To Consumer Durables J Roopa Asia Pacific Journal of Management & Entrepreneurship Research 3 (1), 220, 2014 | 2 | 2014 |
| A Study on Effect of Content Marketing on Customer Engagement with Respect To NIKE KA Dr R. Savitha, Prof Roopa J Journal of Survey in Fishery sciences 10 (Special Issue 4), 1-11, 2023 | | 2023 |
| ORGANISED APPAREL RETAIL STORE ENVIRONMENT: AN INFLUENCE OF VISUAL MERCHANDISING DHHR Roopa J International Journal of research and Analytical Reviews 10 (1), 634-640, 2023 | | 2023 |
| A STUDY ON FACTORS LEADING TO IMPULSIVE BUYING BEHAVIOUR AMONG APPAREL CUSTOMERS DRHHR Roopa International Journal of CReative Research Thoughts 9 (12), 7, 2021 | | 2021 |
| AN INVESTIGATION INTO DIFFERENT STORE LAYOUTS ADOPTED IN APPAREL RETAIL STORES. DRHHR Roopa Journal of Emerging Technologies and Innovative Research 8 (6), 8, 2021 | | 2021 |
| A study on instore lighting and Color Interiors of Apparel retail stores DHHR Roopa International journal of scientific research in engineering and Management 5 …, 2021 | | 2021 |
| A Study on Influence of Promotional Signage on Consumer Buying Behavior in Apparel Stores DHHR Roopa J International Journal of science and Research 9 (11), 1-8, 2020 | | 2020 |
| An evaluation on role of window display as a visual merchandising technique adopted in retail apparel stores DHHR Roopa International journal of latest trends in Engineering and Technology 17 (1), 1-9, 2020 | | 2020 |
| A Study on Internal and External Variables Influencing Impulsive Purchase Behaviour of Apparel Customers DHHR Roopa International Journal of Management and Social Sciences 8 (2), 1-7, 2019 | | 2019 |
| An Investigation into visual elements that comprise of retail environment in apparel Stores DHHR Roopa Vidyawarta 2 (29), 85-89, 2019 | | 2019 |
| An evaluation of In-Store Elements Impact on Impulsive Buying Behaviour of Women Apparel Customers DHHR Roopa Journal of Business Studies and Management 1 (1), 1-7, 2019 | | 2019 |
