Sugandha Aggarwal
Sugandha Aggarwal
Lal Bahadur Shastri Institute of Management
Verified email at lbsim.ac.in
Title
Cited by
Cited by
Year
Innovation diffusion model for a product incorporating segment-specific strategy and the spectrum effect of promotion
PC Jha, S Aggarwal, A Gupta, UD Kumar, K Govindan
Journal of Statistics and Management Systems 17 (2), 165-182, 2014
112014
Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market
S Aggarwal, A Gupta, K Govindan, PC Jha, I Meidutė
Technological and Economic Development of Economy 20 (1), 97-115, 2014
102014
Optimal advertising on a two-dimensional web banner
A Kaul, S Aggarwal, A Gupta, N Dayama, M Krishnamoorthy, PC Jha
International Journal of System Assurance Engineering and Management 9 (1 …, 2018
82018
Multi-criteria media mix decision model for advertising a single product with segment specific and mass media
PC Jha, S Aggarwal, A Gupta, R Sarker
Journal of Industrial & Management Optimization 12 (4), 1367, 2016
82016
Optimal placement of advertisements on a pixelated web banner
A Gupta, S Aggarwal, A Kaul, PC Jha
Journal of Information and Optimization Sciences 37 (5), 693-716, 2016
52016
Optimal duration of promotion for durable technology product in a segmented market
PC Jha, S Aggarwal, A Gupta
Journal of Promotion Management 22 (5), 751-771, 2016
52016
Multi-period media planning for multi-products incorporating segment specific and mass media
A Kaul, S Aggarwal, M Krishnamoorthy, PC Jha
Annals of Operations Research 269 (1), 317-359, 2018
32018
Multi-product dynamic advertisement planning in a segmented market
S Aggarwal, A Gupta, A Kaul, M Krishnamoorthy, PC Jha
Yugoslav Journal of Operations Research 27 (2), 169-204, 2017
32017
An optimal advertising media selection model for promotion of multiproducts in segmented market
PC Jha, R Aggarwal, A Gupta, S Aggarwal
Journal of Statistics and Management Systems 15 (1), 61-80, 2012
32012
Optimal media selection for a product in segmented market under fuzzy environment
R Aggarwal, S Aggarwal, SS Ali
Proceedings of the International Conference on Soft Computing for Problem …, 2012
22012
Selection of television channels for product promotion: A Fuzzy-TOPSIS approach
A Kaul, S Aggarwal, PC Jha
Soft computing for problem solving, 621-628, 2020
12020
Optimal advertisement allocation for product promotion on television channels
A Kaul, S Aggarwal, PC Jha, A Gupta
Recent Advances in Mathematics, Statistics and Computer Science, 173-184, 2016
12016
Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different Medias
S Aggarwal, R Aggarwal, PC Jha
Proceedings of the Second International Conference on Soft Computing for …, 2014
12014
Multi Period Advertising Media Selection in a Segmented Market
S Aggarwal, A Kaul, A Gupta, PC Jha
Proceedings of the Third International Conference on Soft Computing for …, 2014
12014
Promotional resource allocation for a product incorporating segment specific and spectrum effect of promotion
S Aggarwal, Y Singh, A Gupta, PC Jha
Proceedings of Seventh International Conference on Bio-Inspired Computing …, 2013
12013
Multi-Criteria Advertisement Allocation Model of Multiple Advertisers on a Television Network
G Kaur, S Aggarwal, PC Jha
Recent Advances in Mathematics, Statistics and Computer Science, 80-92, 2016
2016
Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product Under the Effect of Mass and Segment-Driven Strategies
A Kaul, A Gupta, S Aggarwal, PC Jha
Springer, 2016
2016
Optimal control promotional policy for consumer durable product in a segmented market incorporating goodwill
K Chaudhary, S Aggarwal, A Kaul, PC Jha
2015 International Conference on Industrial Engineering and Operations …, 2015
2015
Multi-criteria media mix decision model for advertising multiple product with segment specific and mass media
S Aggarwal, A Gupta, PC Jha
Ratio Mathematica 27, 3, 2014
2014
Optimal Advertisement Planning on Web considering Time Window Concept
S Aggarwal, A Kaul, A Gupta, PC Jha
Retail Marketing in India, 0
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