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Dr. Pooja Bahl
Dr. Pooja Bahl
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Verified email at rdias.ac.in
Title
Cited by
Cited by
Year
Green Purchase Behaviour among Young Generation: Meditating Role of Purchase Intention
P Bahl, K Sunil
Think India Journal 22 (10), 2019
122019
A study on influence of brand on habitual buying behaviour of consumers: With special reference to Raipur
P Bahl
International Journal of Marketing and Technology 3 (4), 8, 2013
6*2013
A study on the impact of celebrity endorsement on brand positioning of different product categories
P Bahl, BB Pandey, M Sharma
International Journal of Research in IT and management 2 (3), 31-44, 2012
52012
Trust in Chatbots: Investigating key factors influencing the adoption of Chatbots by Generation Z
P Bahl
Mukt Shabd Journal 9 (5), 5528, 2020
2*2020
Reviews Posted And Ratings Given By Consumer Endorsers: Gaining Customer Value
P Bahl, K Sunil
Ramanujan International Journal of Business and Research 6 (6), 144-155, 2021
12021
Consumer Cosmopolitism: A study on buying Behavior of Youth
P Bahl
International Journal of Advanced Science and Technology 29 (9S), 2416-2423, 2020
2020
A Study on Impulse Buying Behavior of Consumers towards Apparels With reference to In - Store Environment
P Bahl
MERC Global’s International Journal of Management, 2019
2019
‘Investment Strategy Optimization through Fundamental and Technical Analysis: A study of Stock Price Movement of Engineering Sector’
P Bahl
Journal of Emerging Technologies and Innovative Research 5 (12), 2018
2018
Influence of Consumer Endorser on Buying Intentions: A study in Delhi NCR
P Bahl
INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS 5 (4), 2018
2018
Study on Impulse Buying Behavior of Females towards Cosmetics with Reference to in Store Environment
P Bahl
International Journal of Management Studies 5 (3), 2018
2018
Influence of Brand Equity on Buying Behaviour of Consumers: A Study in Durg, Bhilai
P Bahl
Proficient International Referred Journal of Management, 2012
2012
‘Influence of Cosmopolitanism on Indian Consumer’s Consumption Behavior with Reference to Youth in the area of Delhi NCR
P Bahl
Sumedha Journal of Management 8 (1), 0
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Articles 1–12