| Social media’s influence on business-to-business sales performance M Rodriguez, RM Peterson, V Krishnan Journal of Personal Selling & Sales Management 32 (3), 365-378, 2012 | 549 | 2012 |
| CRM/social media technology: impact on customer orientation process and organizational sales performance M Rodriguez, RM Peterson, H Ajjan Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 275 | 2015 |
| Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India R Agnihotri, KJ Trainor, OS Itani, M Rodriguez Journal of Business Research 81, 144-154, 2017 | 189 | 2017 |
| Managing the next generation of sales, gen Z/millennial cusp: an exploration of grit, entrepreneurship, and loyalty M Rodriguez, S Boyer, D Fleming, S Cohen Journal of Business-to-Business Marketing 26 (1), 43-55, 2019 | 137 | 2019 |
| Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance M Rodriguez, ED Honeycutt Jr Journal of Business-to-Business Marketing 18 (4), 335-356, 2011 | 121 | 2011 |
| Social media in large sales forces: An empirical study of the impact of sales process capability and relationship performance M Rodriguez, H Ajjan, RM Peterson Journal of Marketing Theory and Practice 24 (3), 365-379, 2016 | 116 | 2016 |
| The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance M Rodriguez, S Boyer Journal of marketing analytics 8 (3), 137-148, 2020 | 75 | 2020 |
| Social support. Encyclopedia of mental health MS Rodriguez, S Cohen New York: Academic Press. Rodríguez Fernández, A., & Goñi Grandmontagne, A …, 1998 | 73 | 1998 |
| A conceptual model of the drivers and outcomes of mobile CRM application adoption M Rodriguez, K Trainor Journal of Research in Interactive Marketing 10 (1), 67-84, 2016 | 59 | 2016 |
| Continuance use intention of enterprise instant messaging: a knowledge management perspective H Ajjan, R Hartshorne, Y Cao, M Rodriguez Behaviour & information technology 33 (7), 678-692, 2014 | 59 | 2014 |
| A review of the interactive marketing literature in the context of personal selling and sales management: a research agenda M Rodriguez, AL Dixon, JW Peltier Journal of Research in Interactive Marketing 8 (4), 294-308, 2014 | 52 | 2014 |
| Impact of CRM technology on sales process behaviors: empirical results from US, Europe, and Asia M Rodriguez, RM Peterson, V Krishnan Journal of Business-to-Business Marketing 25 (1), 1-10, 2018 | 49 | 2018 |
| The role of social CRM and its potential impact on lead generation in business-to-business marketing M Rodriguez, RM Peterson International Journal of Internet Marketing and Advertising 7 (2), 180-193, 2012 | 38 | 2012 |
| The effects of sales supervisor relationships on work meaning: The case of Canadian and Chinese salespersons H Fock, F Yim, M Rodriguez Industrial Marketing Management 39 (7), 1069-1077, 2010 | 36 | 2010 |
| Using technology to engage and improve millennial students' presentation performance M Rodriguez, H Ajjan, E Honeycutt Atlantic Marketing Journal 3 (2), 3, 2014 | 19 | 2014 |
| Making social media effective in real estate M Rodriguez Keller Center, 2011 | 18 | 2011 |
| CRM and sales pipeline management: Empirical results for managing opportunities RM Peterson, M Rodriguez, V Krishnan Marketing Management Journal 21 (1), 60-70, 2011 | 18 | 2011 |
| Empirical investigations of the impact of entrepreneurial orientation and grit on salesperson turnover for generation Z S Boyer, DE Fleming, M Rodriguez, SR Cohen Journal of Managerial Issues 32 (2), 144-161, 2020 | 15 | 2020 |
| Developing Tomorrow's Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play. M Rodriguez, S Boyer Journal for Advancement of Marketing Education 26, 2018 | 14 | 2018 |
| Utilisation of CRM and its impact on sales performance: a study of sales professionals working in a virtual environment M Rodriguez, F Yim International Journal of Electronic Customer Relationship Management 5 (3-4 …, 2011 | 7 | 2011 |
Robert PetersonNorthern Illinois UniversityVerified email at niu.edu
