| The challenge of implementing sustainable tourism policy: a 360-degree assessment of Thailand's “7 Greens sustainable tourism policy” K Muangasame, B McKercher Journal of Sustainable Tourism 23 (4), 497-516, 2015 | 60 | 2015 |
| ‘We and our stories’: constructing food experiences in a UNESCO gastronomy city E Park, K Muangasame, S Kim Tourism Geographies 25 (2-3), 572-593, 2023 | 50 | 2023 |
| The Preferred Work Paradigm for Generation Y in the Hotel Industry: A Case Study of the International Tourism and Hospitality International Programme, Thailand. N Dhevabanchachai, K Muangasame International Education Studies 6 (10), 27-38, 2013 | 27 | 2013 |
| Food tourism, policy and sustainability: Behind the popularity of Thai food K Muangasame, E Park Food tourism in Asia, 123-142, 2019 | 25 | 2019 |
| The differences between local and international chain hotels in CSR management: Empirical findings from a case study in Thailand S Khunon, K Muangasame Asian Social Science 9 (5), 209, 2013 | 19 | 2013 |
| An investigation of the Kumamon and Sukjai mascots on destination branding W Wattanacharoensil, S Kantamara, K Muangasame Journal of Place Management and Development 14 (2), 201-221, 2021 | 13 | 2021 |
| Phygital rural cultural heritage: a digitalisation approach for destination recovery and resilience K Muangasame, E Tan Worldwide hospitality and tourism themes 15 (1), 8-17, 2023 | 12 | 2023 |
| Are Butler’s Tourism Area Life Cycle and Plog’s Psychographic Model Correct? K Muangasame tourismos 9 (1), 207-221, 2014 | 10 | 2014 |
| Enhancing tourism competitiveness of Hong Kong via tourism planning: A comparative case study between Hong Kong and Singapore K Muangasame, S Khunon Asian Social Science 9 (17), 30, 2013 | 7 | 2013 |
| The identity change of rural–urban transformational tourism development in Chiang Mai heritage city: local residents’ perspectives T Wanitchakorn, K Muangasame International Journal of Tourism Cities 7 (4), 1008-1028, 2021 | 5 | 2021 |
| Ecopedagogy as an educational approach for vulnerable rural communities K Muangasame, M Wongkit Journal of Applied Learning and Teaching 6 (1), 2023 | 2 | 2023 |
| Thailand's new approach of domestic tourism for the sustainability of military bases: A critique of restricted areas turned into leisure destinations K Muangasame, S Amnuay-Ngerntra Tourism Review International 24 (1), 51-66, 2020 | 2 | 2020 |
| Volatility of Tourism Movement in the Hong kong Inbound Market K Muangasame, N Dhevabanchachai Business & Applied Sciences 1, 79-87, 2003 | 2 | 2003 |
| Innovation Exertions in the Thai Hotel Industry N Dhevabanchachai, H Tsai, K Muangasame The Hospitality and Tourism Industry in ASEAN and East Asian Destinations …, 2021 | | 2021 |
| Establishing an In-house Hotel Training Centre in a University: A case of an international college hotel training centre in Thailand N Dhevabanchachai, K Muangasame Practical Learning in Hospitality Education, 2021 | | 2021 |
| Green tourist perception and motivation: a study of the domestic market in Thailand K Muangasame Recreation, tourism and nature in a changing world 9 (2), 256, 2010 | | 2010 |
| Crisis communication plan: a case of the negative events in Thailand and effects on tourism businesses. K Muangasame, N Chantradoan | | 2007 |
| Destination rejuvenation strategies: the potential future for new tourism products/service or experiences. S Amnuay-ngerntra, N Chantradoan, K Muangasame | | 2006 |
| ROLE OF SOCIAL MESSAGING IN THE ORGANIZATIONAL CONTEXT C Yoopetch, K Muangasame | | |
