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Citations per year
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Cited by
All
Since 2019
Citations
45
43
h-index
2
2
i10-index
1
1
0
18
9
2016
2017
2018
2019
2020
2021
2022
2023
2024
1
1
4
4
16
17
2
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Cristiano do Amaral Britto de Castro
Professor de Marketing,
Escola Superior de Propaganda e Marketing
Verified email at espm.br
Marketing Management
Innovation
Product Management
Product Portfolio Management
Consumer Behaviour
Articles
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Cited by
Cited by
Year
Cognitive and emotional resistance to innovations: concept and measurement
CAB Castro, F Zambaldi, MC Ponchio
Journal of Product & Brand Management
, 2019
35
2019
Store patronage and retail competition in emerging markets
E Barki, F Zambaldi, CE Lourenço, CABD Castro
International Journal of Business and Systems Research 10 (1), 62-77
, 2016
7
2016
The relationship between affect and consumers’ resistance to innovation
CAB Castro
2
2018
The effect of using claim confirming product cues on the product claim credibility: is seeing believing?
CAB Castro
1
2013
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