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Satish Chandra Ojha
Satish Chandra Ojha
Indian Institute of Management Bodh Gaya
Verified email at iimbg.ac.in - Homepage
Title
Cited by
Cited by
Year
Interplay of Workplace Sustainability, Sustainable Work Performance, Optimism, and Resilience: The Moderating Role of Green Creativity in Luxury Hotels
T Bharti, SC Ojha, AK Tiwari
Sustainability 14 (22), 15097, 2022
72022
Technology and brand selection: the mediating effect of cognition in Indian retail
SC Ojha
International Journal of Business Excellence 17 (1), 21-41, 2019
72019
Big data: a new perspective for the establishment of segments for niche marketing
SC Ojha
International Journal of Business Excellence 19 (3), 381-393, 2019
72019
Mindfulness and subjective well-being of Indian university students: role of resilience during COVID-19 pandemic
T Bharti, N Mishra, SC Ojha
Behavioral Sciences 13 (5), 353, 2023
62023
Impact and experience of social media marketing on customer engagement
P Bhargava, SC Ojha
International Journal of Research in Engineering, Science, and Management 2 …, 2019
62019
Performance Evaluation of Mutual Funds: A Study of Selected Equity Diversified Mutual Funds in India
SC Ojha
52017
Antecedents Of Compulsive Buying Behaviour: A Case Of Indian Adolescents.
KK Bhartiy, SC Ojha, T Bharti
Turkish Online Journal of Qualitative Inquiry 12 (10), 2021
22021
Role of somatic markers in consumer durable brand selection in e-retail
SC Ojha
International Journal of Business Forecasting and Marketing Intelligence 6 …, 2020
22020
Transpiring journey of innovative e-commerce
SC Ojha
International Journal of Business Forecasting and Marketing Intelligence 5 …, 2019
12019
Validation of Customer Engagement Scale in Millennials in Digital Era
SC Ojha, T Bharti, R Singh, U Baronia
Academy of Marketing Studies Journal 28 (2), 2024
2024
Exploring the Role of Conscious Attention and Enthused Participation in Online Purchase Behaviour: Moderating Role of Gender
SC Ojha, T Bharti, R Singh
Academy of Marketing Studies Journal 28 (1), 2024
2024
Social Influence As Predictor Of Usage Behaviour In Indian Rural Market
KK Bhartiy, SC Ojha, T Bharti
Design Engineering, 16437-16446, 2021
2021
How Technology Affects the Brand Behaviour? A Case of Indian Retail Sector
SC Ojha
A Case of Indian Retail Sector (December 21, 2020). e-journal-First Pan IIT …, 2020
2020
THE DICHOTOMY OF FINANCIAL SECTOR AND INDIAN ONLINE RETAIL MARKET
SC OJHA
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Articles 1–14