‪Pubali Mukherjee‬ - ‪Google Scholar‬

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Co-authors

Rohit ValechaAssociate Professor of Information Systems and Cyber Security, University of Texas at San AntonioVerified email at utsa.edu
Srikanth ParameswaranAssistant Professor of Management Information Systems, Binghamton UniversityVerified email at binghamton.edu

Pubali Mukherjee

Pubali Mukherjee

Assistant Professor of Marketing

Verified email at binghamton.edu

Marketing Mixed Method Research


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Investigating the Effect of Multidimensional Review Text and Anonymity on Review Helpfulness: An Empirical Investigation in the Context of Employer Review Sites P Mukherjee, S Parameswaran, R Valecha	2	2021
I Like My Anonymity: An Empirical Investigation of the Effect of Multidimensional Review Text and Role Anonymity on Helpfulness of Employer Reviews S Parameswaran, P Mukherjee, R Valecha Information Systems Frontiers 25 (2), 853-870, 2023	1	2023
What Makes a Robot Human? Exploring the Service Robot’s Human-Like Conversational and Visual Attributes in a Service Interaction P Mukherjee State University of New York at Binghamton, 2023		2023
How much of a delay can you tolerate? - Understanding the relationship between service delays, need fulfilment, and consumption motivation P Mukherjee, B Fang, S Mallampallayil 2022 AMA Winter Academic Conference, 2022		2022
Investigating Actual Tipping Behavior: Integrating Expectation Disconfirmation, Zone Of Tolerance and Consumption Goals M Agarwal, P Mukherjee 2021 AMA Winter Academic Conference, 2021		2021

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