Paul Harrigan
Paul Harrigan
Associate Professor of Marketing, Zayed University
Verified email at - Homepage
Cited by
Cited by
Customer engagement with tourism social media brands
P Harrigan, U Evers, M Miles, T Daly
Tourism management 59, 597-609, 2017
CRM to social CRM: the integration of new technologies into customer relationship management
MM Choudhury, P Harrigan
Journal of Strategic Marketing 22 (2), 149-176, 2014
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
P Harrigan, U Evers, MP Miles, T Daly
Journal of Business Research 88, 388-396, 2018
Modelling CRM in a social media age
P Harrigan, G Soutar, MM Choudhury, M Lowe
Australasian Marketing Journal (AMJ) 23 (1), 27-37, 2015
Critical factors underpinning the e-CRM activities of SMEs
P Harrigan, E Ramsey, P Ibbotson
Journal of Marketing Management 27 (5-6), 503-529, 2011
How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education
P Harrigan, B Hulbert
Journal of marketing education 33 (3), 253-272, 2011
Exploring entrepreneurial marketing
M Miles, A Gilmore, P Harrigan, G Lewis, Z Sethna
Journal of Strategic Marketing 23 (2), 94-111, 2015
From e-CRM to s-CRM. Critical factors underpinning the social CRM activities of SMEs
P Harrigan, M Miles
Small Enterprise Research 21 (1), 99-116, 2014
Investigating the e‐CRM activities of Irish SMEs
P Harrigan, E Ramsey, P Ibbotson
Journal of Small Business and Enterprise Development, 2009
Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach
P Harrigan, E Ramsey, P Ibbotson
Journal of Strategic Marketing 20 (2), 127-163, 2012
e‐CRM in SMEs: an exploratory study in Northern Ireland
P Harrigan, E Ramsey, P Ibbotson
Marketing Intelligence & Planning, 2008
Linking social media to customer relationship management (CRM): A qualitative study on SMEs
S Guha, P Harrigan, G Soutar
Journal of Small Business & Entrepreneurship 30 (3), 193-214, 2018
A thematic analysis of mothers’ motivations for blogging
S Pettigrew, C Archer, P Harrigan
Maternal and child health journal 20 (5), 1025-1031, 2016
The development of e‐procurement within the ICT manufacturing industry in Ireland
PO Harrigan, MM Boyd, E Ramsey, P Ibbotson, M Bright
Management Decision, 2008
Entrepreneurial marketing in SMEs: the key capabilities of e‐CRM
P Harrigan, E Ramsey, P Ibbotson
Journal of Research in Marketing and Entrepreneurship, 2012
Social media in politics: The ultimate voter engagement tool or simply an echo chamber?
L Harris, P Harrigan
Journal of Political Marketing 14 (3), 251-283, 2015
Entrepreneurial marketing: Global perspectives
Z Sethna, R Jones, P Harrigan
Emerald Group Publishing, 2013
Internet technologies, ECRM capabilities, and performance benefits for SMEs: An exploratory study
P Harrigan, A Schroeder, I Qureshi, Y Fang, P Ibbotson, E Ramsey, ...
International Journal of Electronic Commerce 15 (2), 7-46, 2010
Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations
C Archer, P Harrigan
Media International Australia 160 (1), 67-77, 2016
Capturing and co-creating student experiences in social media: A social identity theory perspective
M Fujita, P Harrigan, GN Soutar
Journal of Marketing Theory and Practice 26 (1-2), 55-71, 2018
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