| Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy TW Aurand, L Gorchels, TR Bishop Journal of Product & Brand Management 14 (3), 163-169, 2005 | 502 | 2005 |
| Building a university brand from within: University administrators' perspectives of internal branding KM Judson, TW Aurand, L Gorchels, GL Gordon Services Marketing Quarterly 30 (1), 54-68, 2008 | 280 | 2008 |
| Building a university brand from within: A comparison of coaches' perspectives of internal branding KM Judson, L Gorchels, TW Aurand Journal of Marketing for Higher Education 16 (1), 97-114, 2006 | 208 | 2006 |
| Building brand loyalty through individual stock ownership DD Schoenbachler, GL Gordon, TW Aurand Journal of Product & Brand Management 13 (7), 488-497, 2004 | 191 | 2004 |
| Building brand community membership within organizations: a viable internal branding alternative? PR Devasagayam, CL Buff, TW Aurand, KM Judson Journal of Product & Brand Management 19 (3), 210-217, 2010 | 168 | 2010 |
| Marketing the university to student-athletes: Understanding university selection criteria KM Judson, JD James, TW Aurand Journal of Marketing for Higher Education 14 (1), 23-40, 2004 | 96 | 2004 |
| Sonic logos: can sound influence willingness to pay? V Krishnan, JJ Kellaris, TW Aurand Journal of Product & Brand Management 21 (4), 275-284, 2012 | 66 | 2012 |
| APPLYING RELATIONSHIP MARKETING PRINCIPLES IN THE UNIVERSITY SETTING: AN ADAPTATION OF THE EXCHANGE RELATIONSHIP TYPOLOGY. KM Judson, TW Aurand, RW Karlovsky Marketing Management Journal 17 (1), 2007 | 41 | 2007 |
| The delivery of an undergraduate, cross-functional business principles program: One university's continuing journey C DeMoranville, TW Aurand, GL Gordon Marketing Education Review 10 (3), 29-41, 2000 | 31 | 2000 |
| Cross‐functional business programs: Critical design and development considerations TW Aurand, C DeMoranville, GL Gordon American Journal of Business 16 (2), 21-30, 2001 | 30 | 2001 |
| The VW diesel scandal: A case of corporate commissioned greenwashing TW Aurand, W Finley, V Krishnan, UY Sullivan, J Abresch, J Bowen, ... Journal of Organizational Psychology 18 (1), 2018 | 26 | 2018 |
| Musical intelligence: explication, measurement, and implications for consumer behavior V Krishnan, K A. Machleit, J J. Kellaris, U Y. Sullivan, T W. Aurand Journal of Consumer Marketing 31 (4), 278-289, 2014 | 22 | 2014 |
| The Brand Recall Index: a metric for assessing value V Krishnan, UY Sullivan, MD Groza, TW Aurand Journal of Consumer Marketing 30 (5), 415-426, 2013 | 21 | 2013 |
| Meeting AACSB assessment requirements through peer evaluations and rankings in a capstone marketing class TW Aurand, SA Wakefield Marketing Education Review 16 (1), 41-46, 2006 | 21 | 2006 |
| Consumer grudgeholding: does age make a difference? D Aron, K Judson, T Aurand, G Gordon American Journal of Business 22 (1), 45-58, 2007 | 20 | 2007 |
| Environmental dynamics and first-mover advantages in emerging markets P Magnusson, SA Westjohn, GL Gordon, TW Aurand Marketing Management Journal 22 (1), 17-34, 2012 | 17 | 2012 |
| CONSUMER GRUDGEHOLDING: AN OUNCE OF PREVENTION IS WORTH A POUND OF CURE. D Aron, K Judson, T Aurand, G Gordon Marketing Management Journal 16 (1), 2006 | 16 | 2006 |
| Executive insights: International marketing managers: A comparison of Japanese, German, and US perceptions L Gorchels, T Jambulingam, TW Aurand Journal of International Marketing 7 (1), 97-105, 1999 | 15 | 1999 |
| Building a successful American collegiate athletic program: Recruiting student-athletes for lower-profile sports KM Judson, JD James, TW Aurand International Journal of Sport Management 6 (2), 122, 2005 | 13 | 2005 |
| Reengineering and the marketing function: integration of theory and practice TW Aurand, DD Schoenbachler, GL Gordon Journal of Product & Brand Management 5 (3), 6-23, 1996 | 13 | 1996 |
