| Value co-creation: Literature review and proposed conceptual framework KB , Rajat Agrawal, Vinay Sharma International Journal of Market Research, 'A' category in ABDC, IF:1.09 57 …, 2015 | 146* | 2015 |
| What drives the customer of world's largest market to participate in value co-creation? K Bharti, R Agrawal, V Sharma Marketing Intelligence & Planning,'A' category in ABDC, IF:2.09 32 (4), 413-435, 2014 | 92 | 2014 |
| Dispositional traits and organic food consumption M Sadiq, J Paul, K Bharti Journal of Cleaner Production, IF: 6.39, 121961, 2020 | 87 | 2020 |
| Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive M Sadiq, K Bharti, M Adil, R Singh Journal of Retailing and Consumer Services 62, 102643, 2021 | 50 | 2021 |
| Predicting online travel purchase behavior: The role of trust and perceived risk M Sadiq, N Dogra, M Adil, K Bharti Journal of Quality Assurance in Hospitality & Tourism 23 (3), 796-822, 2022 | 44 | 2022 |
| Marketer’s mindset: Key to develop bottom of the pyramid market K Bharti, DR Agrawal, DV Sharma Procedia - Social and Behavioral Sciences 133, 169-179, 2014 | 32 | 2014 |
| Online service failure: antecedents, moderators and consequences M Adil, M Sadiq, C Jebarajakirthy, HI Maseeh, D Sangroya, K Bharti Journal of Service Theory and Practice 32 (6), 797-842, 2022 | 26 | 2022 |
| High customer involvement: an essential element for effective co-creation K Bharti, R Agrawal International Journal of Business Innovation and Research, Scopus Indexed 15 …, 2018 | 22 | 2018 |
| Mapping customer experience: a taxonomical study using bibliometric visualization P Sindhu, K Bharti VINE Journal of Information and Knowledge Management Systems (B category of …, 2020 | 20 | 2020 |
| Value co-creation. K Bharti, R Agrawal, V Sharma International Journal of Market Research 57 (4), 2015 | 19 | 2015 |
| SSTQUAL model: Assessment of ATM service quality in an emerging economy M Adil, M Nasir, M Sadiq, K Bharti International Journal of Business Excellence 22 (1), 114-138, 2020 | 16 | 2020 |
| Mapping unified theory of acceptance and use of technology (UTAUT) 2: A taxonomical study using bibliometric visualisation B Taneja, K Bharti Foresight, 2021 | 14 | 2021 |
| Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP A Sengar, V Sharma, R Agrawal, K Bharti International Journal of Business and Emerging Markets 6 (4), 371-394, 2014 | 10 | 2014 |
| Attribution Modelling in Marketing: Literature Review and Research Agenda J Gaur, K Bharti Academy of Marketing Studies Journal 24 (4), 1-21, 2020 | 9 | 2020 |
| Embrace, before it is too late! Prediction of future studies on value co-creation K Bharti, R Agrawal, V Sharma International Journal of Business Excellence, Scopus Indexed 14 (1), 121-151, 2018 | 9 | 2018 |
| Land and disaster management strategies in Asia H Ha Springer India, 2015 | 8 | 2015 |
| Does external attribution motivate pessimistic consumers to purchase organic cosmetics? K Bharti, F Jabeen, M Sadiq, F Khan Australasian Marketing Journal 32 (1), 19-30, 2024 | 7 | 2024 |
| Influence of chatbots on purchase intention in social commerce P Sindhu, K Bharti Behaviour & Information Technology 43 (2), 331-352, 2024 | 5 | 2024 |
| A five-decade review of gender-based occupational segregation: A bibliometric study of influential authors, institutions, and research clusters L Sachdeva, K Bharti, M Maheshwari Australian Journal of Career Development (B category of ABDC; ESCI) 30 (2 …, 2021 | 5 | 2021 |
| Modeling of career entry barriers for women in male dominated occupations: A case of Indian railways L Sachdeva, K Bharti, GK Badhotiya Research in Transportation Business & Management 45, 100871, 2022 | 3 | 2022 |
Rajat AgrawalProfessor, Department of Management Studies, IIT RoorkeeVerified email at iitr.ac.in
