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Yi Zhu
Yi Zhu
Associate Professor, Carlson School of Management, University of Minnesota
Verified email at umn.edu - Homepage
Title
Cited by
Cited by
Year
Click fraud
KC Wilbur, Y Zhu
Marketing Science 28 (2), 293-308, 2009
2492009
Television advertising and online search
M Joo, KC Wilbur, B Cowgill, Y Zhu
Management Science 60 (1), 56-73, 2014
2322014
Hybrid advertising auctions
Y Zhu, KC Wilbur
Marketing Science 30 (2), 249-273, 2011
1072011
Effects of TV advertising on keyword search
M Joo, KC Wilbur, Y Zhu
International Journal of Research in Marketing 33 (3), 508-523, 2016
882016
Position auctions with budget constraints: Implications for advertisers and publishers
S Lu, Y Zhu, A Dukes
Marketing Science 34 (6), 897-905, 2015
422015
Prominent attributes under limited attention
Y Zhu, A Dukes
Marketing Science 36 (5), 683-698, 2017
382017
Selective reporting of factual content by commercial media
Y Zhu, A Dukes
Journal of Marketing Research 52 (1), 56-76, 2015
372015
Why customer service frustrates consumers: Using a tiered organizational structure to exploit hassle costs
A Dukes, Y Zhu
Marketing Science 38 (3), 500-515, 2019
192019
Quality score that makes you invest
Z Katona, Y Zhu
Available at SSRN 2954707, 2017
112017
Does Television Advertising Influence Online Search?
M Joo, KC Wilbur, Y Zhu
Working Paper, Duke University, 2011
92011
Prominent retailer and intrabrand competition
R Wang, Y Zhu, G John
Journal of Marketing Research 59 (3), 517-533, 2022
72022
Strategic recommendation algorithms: Overselling and demarketing information designs
R Berman, H Zhao, Y Zhu
Available at SSRN 4301489, 2022
62022
Effects of television advertising on Internet search
M Joo, KC Wilbur, Y Zhu
Unpublished manuscript, Ohio State University, Columbus. Accessed April 24, 2013, 2013
62013
Surge Pricing and Customer Complaints
Y Wei, L Xu, Y Zhu
Available at SSRN, 2019
3*2019
Private-sector industrialization in China: Evidence from Wenzhou
J Strauss, EY Qian, M Shen, D Liu, M Majbouri, Q Sun, Q Ying, Y Zhu
Community, Market and State in Development, 262-290, 2009
32009
Adverse inclusion of asymmetric advertisers in position auctions
Z Xu, Y Zhu, S Dutta
International Journal of Research in Marketing 40 (3), 724-740, 2023
22023
Quality score: The cost of a virtuous cycle
Z Katona, Y Zhu, L Zhuang
Available at SSRN 2954707, 2020
22020
Why customer service frustrates consumers: Exploiting hassle costs by a tiered organizational structure
A Dukes, Y Zhu
Marketing Sci 38 (3), 500-515, 2019
22019
Prominent attributes
Y Zhu, A Dukes
Available at SSRN 2633851, 2015
22015
When (not) to persuade consumers: Persuasive and demarkting information designs
R Berman, H Zhao, Y Zhu
mimeo, 2021
12021
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Articles 1–20