Yosuke Tsuji
Yosuke Tsuji
Verified email at rikkyo.ac.jp
TitleCited byYear
Consumer satisfaction with an action sports event
Y Tsuji, G Bennett, J Zhang
Sport Marketing Quarterly 16 (4), 199, 2007
2152007
Investigating factors affecting brand awareness of virtual advertising
Y Tsuji, G Bennett, JH Leigh
Journal of Sport Management 23 (4), 511-544, 2009
582009
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport.
G Bennett, M Ferreira, Y Tsuji, R Siders, B Cianfrone
International Journal of Sports Marketing and Sponsorship 8 (1), 2006
392006
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
RT Wang, JJ Zhang, Y Tsuji
Sport Management Review 14 (4), 347-360, 2011
372011
Attitudes toward sponsorship at a state sports festival
W Dees, G Bennett, Y Tsuji
Event Management 10 (2-3), 89-101, 2006
362006
Virtual advertising and brand awareness
B Cianfrone, G Bennett, R Siders, Y Tsuji
International Journal of Sport Management and Marketing 1 (4), 289-310, 2006
322006
An investigation of sponsorship implications within a state sports festival: The case of the Florida Sunshine State Games
JH Choi, Y Tsuji, M Hutchinson, FA Bouchet
International Journal of Sports Marketing and Sponsorship 12 (2), 108-123, 2011
252011
Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event.
W Dees, T Hall, Y Tsuji, G Bennett
Journal of Sponsorship 4 (1), 38-50, 2010
222010
Development of a scale for measuring event attendees' evaluations of a sporting event to determine loyalty
JF Petrick, G Bennett, Y Tsuji
Event Management 17 (2), 97-110, 2013
92013
Factors affecting behavioral intentions: The case of a state sports event
Y Tsuji, G Bennett, W Dees
International Journal of Sport Management 9 (1), 102-115, 2008
62008
Brand awareness of virtual advertising in sport
Y Tsuji
Dissertation Abstracts International 68 (06), 2007
62007
Overview of Sport Sponsorship Research
辻洋右
スポーツマネジメント研究 3 (1), 23-34, 2011
4*2011
Exploring the effects of sportscape at a professional tennis tournament.
Y Tsuji, G Bennett, W Dees
International Journal of Sport Management 12 (1), 33-49, 2011
32011
When Should a Brand Cut Ties With a Scandalized Endorser?
S Sato, A Arai, Y Tsuji, M Kay
Communication & Sport, 2167479519826054, 2019
2019
対談:日本コカ・コーラ
YT Kazufumi Watanabe, Yosuke Toyoura
デジタルメディア時代のマーケティング, 131-142, 2018
2018
デジタル時代のプロモーション戦略
Y Tsuji
デジタルメディア時代のマーケティング, 89-110, 2018
2018
オリンピックスポンサーシップ
Y Tsuji
スポーツマーケティング改訂版, 232-235, 2018
2018
スポーツスポンサーシップのこれまで
Y Tsuji
よくわかるスポーツマーケティング, 122-123, 2017
2017
ブランドとブランディング
Y Tsuji
よくわかるスポーツマーケティング, 130-131, 2017
2017
Sport team mascots as communication tools: Determinants of mascot Twitter followers
Y Yoon, S Sato, A Goldsmith, Y Tsuji
2016
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