| Common method variance in advertising research: When to be concerned and how to control for it NK Malhotra, TK Schaller, A Patil Journal of Advertising 46 (1), 193-212, 2017 | 271 | 2017 |
| Alternative techniques for assessing common method variance: An analysis of the theory of planned behavior research TK Schaller, A Patil, NK Malhotra Organizational Research Methods 18 (2), 177-206, 2015 | 139 | 2015 |
| The cultural construction of risk understandings through illness narratives N Wong, T King Journal of Consumer Research 34 (5), 579-594, 2008 | 102 | 2008 |
| Transforming consumer health DL Scammon, PA Keller, PA Albinsson, S Bahl, JR Catlin, KL Haws, ... Journal of Public Policy & Marketing 30 (1), 14-22, 2011 | 76 | 2011 |
| Don't negate the whole field NK Malhotra, T King Marketing Research 15 (2), 43-43, 2003 | 37 | 2003 |
| The role of mindfulness in entrepreneurial market analysis J M. Gordon, T King Schaller Journal of Research in Marketing and Entrepreneurship 16 (1), 7-25, 2014 | 31 | 2014 |
| Affective and cognitive components of attitudes in high‐stakes decisions: An application of the theory of planned behavior to hormone replacement therapy use TK Schaller, NK Malhotra Psychology & Marketing 32 (6), 678-695, 2015 | 27 | 2015 |
| Operating in a constricted space: Policy actor perceptions of targeting to address US health disparities SA Grier, TK Schaller Journal of Public Policy & Marketing 39 (1), 31-47, 2020 | 22 | 2020 |
| Field learning: Experiential learning through participant observation and self-reflection of consumer behavior at sporting events TK Schaller Marketing Education Review 28 (2), 98-103, 2018 | 21 | 2018 |
| The economic benefit from tuition savings for dual enrollment students in Georgia MA Partridge, TK Schaller, RL Berry, PW Routon Journal of School Choice 15 (4), 655-667, 2021 | 13 | 2021 |
| Exploring the marketplace: Scavenger hunts as field-based experiential learning TK Schaller Marketing Education Review 30 (2), 118-124, 2020 | 10 | 2020 |
| Registration patterns, student characteristics and dual enrollment success in Georgia R Berry, MA Partridge, TK Schaller, PW Routon Journal of Applied Research in Higher Education 14 (4), 1260-1271, 2022 | 5 | 2022 |
| Categorization GL Miller, NK Malhotra, TM King Review of Marketing Research, 109-150, 2006 | 5 | 2006 |
| A Systematic Review and Meta-Analysis of Dual Enrollment Research TK Schaller, PW Routon, MA Partridge, R Berry Journal of College Student Retention: Research, Theory & Practice …, 2023 | 3 | 2023 |
| The influence of common method variance in marketing research: Reanalysis of past studies using a marker-variable technique TM King, NK Malhotra Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2014 | 2 | 2014 |
| Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process GL Miller, NK Malhotra, TM King Review of Marketing Research, 109-149, 2017 | 1 | 2017 |
| Consumer behavior: Attitude, intention, and choice behavior NK Malhotra, TM King, JN Sheth Sage, 2011 | 1 | 2011 |
| The Roles of Affective and Cognitive Components of Attitudes in the Context of High-Stakes Healthcare Decisions T King ACR North American Advances, 2009 | 1 | 2009 |
| Journal of Consumer Research N Wong, T King | | 2008 |
| Consumer decisions in a complex world: Measurement concerns, scale development, and validation in a healthcare context TM King Georgia Institute of Technology, 2007 | | 2007 |
