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Dr Vinod Kumar
Dr Vinod Kumar
Associate Professor, Flame University, Pune, India
Verified email at flame.edu.in
Title
Cited by
Cited by
Year
Evolution of sustainability as marketing strategy: Beginning of new era
V Kumar, Z Rahman, AA Kazmi, P Goyal
Procedia-Social and Behavioral Sciences 37, 482-489, 2012
3782012
Sustainability marketing strategy: An analysis of recent literature
V Kumar, Z Rahman, AA Kazmi
Global Business Review 14 (4), 601-625, 2013
2042013
Examining consumer-brand relationships on social media platforms
NK Jain, S Kamboj, V Kumar, Z Rahman
Marketing Intelligence and Planning 36 (1), 63-78, 2018
1732018
Stakeholder Identification and Classification: A Sustainability Marketing Perspective
V Kumar, Z Rahman, AA Kazmi
Management Research Review 39 (1), 35-61, 2016
712016
Social media usage and firm performance: The mediating role of social capital
S Kamboj, V Kumar, Z Rahman
Social Network Analysis and Mining 7 (1:51), 1-14, 2017
602017
Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence
R Dhiman, V Kumar, S Rana
Review of International Business and Strategy 30 (3), 375-397, 2020
592020
Marketing through spirituality: A case of Patanjali Yogpeeth
V Kumar, A Jain, Z Rahman, A Jain
Procedia - Social and Behavioral Sciences 133, 481-490, 2014
582014
Cross sector comparison of sustainability reports of indian companies: A stakeholder perspective
V Kumar, A Gunasekaran, K Singh, T Papadopoulos, R Dubey
Sustainable Production and Consumption 4 (1), 62-71, 2015
502015
Factors affecting usage of e-resources: Scale development and validation
RJ Garg, V Kumar, Vandana
Aslib Journal of Information Management 69 (1), 64-75, 2017
392017
Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies
V Kumar, Z Rahman, AA Kazmi
Sage Open 6 (3), 1-19, 2016
382016
Understanding the trends of marketing research and its future directions: A citation analysis
M Sheoran, D Kumar, V Kumar, D Verma
The Bottom Line 31 (3/4), 191-207, 2018
242018
Modeling and classification of enablers of CSR in Indian firms
D Kumar, P Goyal, V Kumar
Journal of Modelling in Management 14 (2), 456-475, 2019
232019
A Journey of ‘Experience’from Consumption to Marketing
R Garg, Z Rahman, DMN Qureshi, V Kumar
National Conference on Emerging Challenges for Sustainable Business, 1097, 2012
202012
A study on big data analytics and innovation: From technological and business cycle perspectives
U Sivarajah, S Kumar, V Kumar, S Chatterjee, L J.
Technological Forecasting & Social Change 202, 123328, 2024
182024
Usage pattern of e-resources among management students in Nagpur, Maharashtra (India)
V Kumar, Vandana, DK Batra
The Electronic Library 36 (4), 665-676, 2018
182018
Application of multi-criteria decision analysis in the area of sustainability: A literature review
P Goyal, D Kumar, V Kumar
International Journal of the Analytic Hierarchy Process 12 (3), 512-545, 2020
162020
Sustainability and E-waste management scenario in India
V Kumar, R Garg, Z Rahman, AA Kazmi
Special Issue of the International Journal of the Computer, the Internet and …, 2011
142011
Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach
D Kumar, P Goyal, V Kumar
Scientific Annals of Economics and Business 66 (2), 213–233, 2019
92019
Cultural Diversity in Tourism: A Bibliometric Analysis of 33 Years (1988-2021)
S Kumar, P Goyal, K V., Vandana
Exploring the Latest Trends in Management Literature, Review of Management …, 2023
72023
Investigating the Impact of Online Service Convenience on Customer Engagement, Attitude and Intention to Use Food Delivery Apps
V Vandana, S Kumar, V Kumar, P Goyal
International Journal on Food System Dynamics 14 (3), 331-344, 2023
62023
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