| Strategic management during a pandemic V Kumar, G Gupta Routledge, 2022 | 33 | 2022 |
| Emotional branding scale and its role in formation of brand trust V Singla, G Gupta Paradigm 23 (2), 148-163, 2019 | 26 | 2019 |
| Green accounting and its application: A study on reporting practices of environmental accounting in India KR Gola, P Mendiratta, G Gupta, M Dharwal World Review of Entrepreneurship, Management and Sustainable Development 18 …, 2022 | 13 | 2022 |
| The cauliflower dilemma! G Gupta, V Kumar, M Paruthi, P Mendiratta International Journal of Indian Culture and Business Management 18 (3), 291-297, 2019 | 4 | 2019 |
| Maggi as a Youth Icon in India: A Case of Cultural Branding S Sinha, D Sinha, G Gupta Proceedings of ICRBS 2015, 2015 | 4 | 2015 |
| A Study on Selection of Most Preferred Brands. G Gupta, V Singla IUP Journal of Brand Management 13 (4), 2016 | 3 | 2016 |
| Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption G Gupta, M Paruthi, S Nijjer Taylor & Francis, 2023 | 2 | 2023 |
| A Conceptual and bibliometric study to understand marketing in metaverse: A new paradigm G Gupta, A Gupta, MC Joshi 2022 5th International Conference on Contemporary Computing and Informatics …, 2022 | 2 | 2022 |
| Dimensions affecting consumer behavior for athletic wear foreign brands in India G Gupta, M Malhotra, M Dharwal International Journal of Applied Services Marketing Perspectives 2 (4), 651, 2013 | 2 | 2013 |
| Study of Chatbot In Customer Service at Banking G Gupta, R Bhatia, V Singla, MC Joshi, M Rani 2023 6th International Conference on Contemporary Computing and Informatics …, 2023 | 1 | 2023 |
| Online Group Buying Behavior: A Comparison of USA, China and Indian Markets R Bajaj, G Gupta, R Bansal Handbook of Research on Cross-culture Business and Management, 117, 2023 | 1 | 2023 |
| Young Citizen's Political Engagement in India: Social Media Use by Political Parties M Paruthi, P Mendiratta, G Gupta Research Anthology on Citizen Engagement and Activism for Social Change, 594-607, 2022 | 1 | 2022 |
| Measuring the Effect of Consumer Brand Engagement on Brand-Related Outcomes in Gamified Mobile Apps: A Solicitation of Technology Acceptance Model M Paruthi, R Nagina, G Gupta Proceedings 85 (1), 10, 2023 | | 2023 |
| COVID-19 Pandemic: How Do the Family Businesses in India Cope With the Crisis? GM Dua, G Gupta, D Jain, K Garg Perspectives and Strategies of Family Business Resiliency in Unprecedented …, 2023 | | 2023 |
| Role of Business Technologies in the Outperformance of Firms MC Joshi, G Gupta, D Bansal International Journal of Business, Technology and Organizational Behavior …, 2022 | | 2022 |
| Who am I? Determinants of young consumer need for uniqueness in India V Gupta, G Gupta International Journal of Indian Culture and Business Management 24 (3), 368-385, 2021 | | 2021 |
| A STUDY OF CONSUMER PERCEPTION TOWARDS COMBO OFFERS PROVIDED BY BANKS. G GUPTA, M PARUTHI CLEAR International Journal of Research in Commerce & Management 5 (3), 2014 | | 2014 |
| Mythology and business: study of big bazaar GG Dr . Vikas Singla Retailing in India: Opportunities and Challenges 1, 4, 2012 | | 2012 |
| BLOCKCHAIN AND BITCOIN G Gupta, R Bansal, PS Porwal Business Management and Social Innovations, 411, 0 | | |
Vikas KumarCentral University of HaryanaVerified email at cuh.ac.in
