Yuhui Gao
Yuhui Gao
Associate Professor of Marketing, Dublin City University
Verified email at dcu.ie
TitleCited byYear
Use of supplier-customer relationships by SMEs to enter foreign markets
F Bradley, R Meyer, Y Gao
Industrial Marketing Management 35 (6), 652-665, 2006
862006
Corporate Social Responsibility
Y Gao, S Wang
Wiley Encyclopedia of Management, 3rd Edition, 2014
75*2014
Corporate Social Responsibility
Y Gao, S Wang
Wiley Encyclopedia of Management, 2014
75*2014
Measuring marketing performance: a review and a framework
Y Gao
The Marketing Review 10 (1), 25-40, 2010
702010
Can Socially Responsible Leaders Drive Chinese Firm Performance?
S Wang, W Huang, Y Gao
Leadership & Organization Development Journal, 2015
372015
Opening the black box of CSR decision making: a policy-capturing study of charitable donation decisions in China
S Wang, Y Gao, GP Hodgkinson, DM Rousseau, PC Flood
Journal of Business Ethics 128 (3), 665-683, 2015
322015
Low-Cost Airlines—A New Customer Relationship? An Analysis of Service Quality, Service Satisfaction, and Customer Loyalty in a Low-Cost Setting
Y Gao, N Curry
Services Marketing Quarterly 33 (2), 104-118, 2012
322012
Engendering a market orientation: exploring the invisible role of leaders' personal values
Y Gao, F Bradley
Journal of Strategic Marketing 15 (2-3), 79-89, 2007
282007
Business leaders’ personal values, organisational culture and market orientation
Y Gao
Journal of Strategic Marketing 25 (1), 49-64, 2017
142017
Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image
X Wang, Y Gao
Journal of Asia Business Studies 4 (2), 80-85, 2010
142010
What do we know about corporate social responsibility research? a content analysis
S Wang, Y Gao
The Irish Journal of Management 35 (1), 1-16, 2016
122016
A natural science approach to investigate cross-cultural managerial creativity
F Bradley, Y Gao, CMP Sousa
International Business Review 22 (5), 839-855, 2013
82013
RESPONSIBLE LEADERSHIPAS A DRIVER OF GREEN ORGANIZATIONAL CULTURE
S Wang, PC Flood, Y Gao
European Business Ethics Network Annual Conference, 2009
22009
“What you measure is what you will get”?: Exploring the effectiveness of marketing performance measurement practices
X Liang, Y Gao, QS Ding
Cogent Business & Management 5 (1), 1-12, 2018
12018
Marketing Performance Measurement System and Firm Performance: The Indirect Effect of Marketing Capabilities and the Uses of MPMS
X Liang, Y Gao
UKI Chapter of the Academy of International Business (AIB), 2015
1*2015
Adopting an open innovation paradigm: managerial perceptions and the innovation value chain
A Priyadarshini, C O'Gorman, Y Gao
The R&D management Conference, 2014
12014
THE USE OF MARKETING METRICS BY CHINESE FIRMS: A SURVEY OF CURRENT PRACTICES
X Liang, Y Gao, H Zhang, X Guan
2018 Global Marketing Conference at Tokyo, 1032-1044, 2018
2018
TOUGH LISTENING: A CROSS-CULTURAL EXPLORATION OF STRATEGIES TO IMPROVE LISTENING WHEN IT IS DIFFICULT
CM Wood, Y Gao, N Joshi, U Dhar, PN Reddy, S Dhar, A Sharma, ...
2016 Global Marketing Conference at Hong Kong, 1466-1467, 2016
2016
A CONCEPTUAL FRAMEWORK FOR INTEGRATING CO-CREATION MECHANISMS IN VALUE CREATION SPHERES
SH Wu, Y Gao
2016 Global Marketing Conference at Hong Kong, 1245-1249, 2016
2016
FOSTERING A MARKET ORIENTATION: THE IMPACT OF ORGANISATIONAL CULTURE
Y Gao, M Zhang
2016 Global Marketing Conference at Hong Kong, 865-865, 2016
2016
The system can't perform the operation now. Try again later.
Articles 1–20