| The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites YJ Lee, HJ Yoon, NH O'Donnell Journal of business research 83, 202-214, 2018 | 102 | 2018 |
| What drives support for self-driving car technology in the United States? G Dixon, PS Hart, C Clarke, NH O’Donnell, J Hmielowski Journal of Risk Research 23 (3), 275-287, 2020 | 65 | 2020 |
| Storied lives on Instagram: Factors associated with the need for personal-visual identity N O'Donnell VIsual Communication Quarterly 25 (3), 131-142, 2018 | 53 | 2018 |
| Photo-sharing social media for eHealth: Analysing perceived message effectiveness of sexual health information on Instagram NH O’Donnell, JF Willoughby Journal of Visual Communication in Medicine 40 (4), 149-159, 2017 | 51 | 2017 |
| Coping by crossdressing: An exploration of exercise clothing for obese heterosexual women DA Christel, NH O’Donnell, LA Bradley Fashion and Textiles 3 (1), 1-19, 2016 | 34 | 2016 |
| Interaction effects of system generated information and consumer skepticism: An evaluation of issue support behavior in CSR Twitter campaigns YJ Lee, NH O'Donnell, SJT Hust Journal of Interactive Advertising, 1-37, 2018 | 27 | 2018 |
| Stay socially distant and wash your hands: using the health belief model to determine intent for COVID-19 preventive behaviors at the beginning of the pandemic JPD Guidry, NH O’Donnell, LL Austin, IA Coman, J Adams, PB Perrin Health Education & Behavior 48 (4), 424-433, 2021 | 25 | 2021 |
| Tweeting the# flushot: beliefs, barriers, and threats during different periods of the 2018 to 2019 flu season JPD Guidry, LL Austin, NH O’Donnell, IA Coman, A Lovari, M Messner Journal of Primary Care & Community Health 11, 2150132720932722, 2020 | 19 | 2020 |
| Assessment of women’s plus-size swimwear for industry applications DA Christel, NH O’Donnell Fashion Practice 8 (2), 257-278, 2016 | 17 | 2016 |
| (S) pin the flu vaccine: Recipes for concern JPD Guidry, IA Coman, EK Vraga, NH O'Donnell, N Sreepada Vaccine 38 (34), 5498-5506, 2020 | 15 | 2020 |
| Social distancing during COVID-19: threat and efficacy among university students in seven nations JPD Guidry, PB Perrin, N Bol, BB Song, C Hong, A Lovari, IA Coman, ... Global health promotion 29 (1), 5-13, 2022 | 12 | 2022 |
| Pinning despair and distress–suicide-related content on visual social media platform Pinterest JPD Guidry, NH O'Donnell, CA Miller, PB Perrin, KE Carlyle Crisis, 2020 | 12 | 2020 |
| The effect of number of follower cues and organization type on perceived social norm responses to CSR campaigns on social media: A gender comparison YJ Lee, HJ Yoon, NH O’Donnell Journal of Interactive Advertising 20 (3), 225-239, 2020 | 9 | 2020 |
| # BeTheMatch: Assessing How Testimonials on Reddit Promote the Importance of Donating Bone Marrow NH O’Donnell, JPD Guidry Journal of Health Communication 25 (8), 660-670, 2020 | 9 | 2020 |
| Tweeting a pandemic: communicating# COVID19 across the globe JPD Guidry, NH O’Donnell, SL Meganck, A Lovari, CA Miller, M Messner, ... Health Communication 38 (11), 2377-2386, 2023 | 6 | 2023 |
| Using TikTok to educate, influence, or inspire? A content analysis of health-related EduTok videos N O’Donnell, SI Jerin, D Mu Journal of Health Communication 28 (8), 539-551, 2023 | 4 | 2023 |
| Beyond personal responsibility: Analyzing how attributing responsibility for environmental protection can hinder action NH O’Donnell, JPD Guidry Sustainability 14 (20), 13503, 2022 | 3 | 2022 |
| Reducing Food Waste During COVID-19: Testing Role Model Stories as a Strategy for Promoting Conservation Behaviors NH O’Donnell, I Karabas, A Hill Frontiers in Communication 7, 774009, 2022 | 2 | 2022 |
| Mental health messages on TikTok: Analysing the use of emotional appeals in health-related# EduTok videos SI Jerin, N O’Donnell, D Mu Health Education Journal, 00178969241235528, 2024 | | 2024 |
| Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence N O’Donnell, Y Ma, YJ Lee, M Choi Journal of Marketing Communications, 1-17, 2023 | | 2023 |
