| A field test of the relationship between cognitive dissonance and state anxiety MB Menasco, DI Hawkins Journal of Marketing Research 15 (4), 650-655, 1978 | 142 | 1978 |
| Utility and choice: An empirical study of wife/husband decision making MB Menasco, DJ Curry Journal of Consumer Research 16 (1), 87-97, 1989 | 79 | 1989 |
| Some effects of differing information processing strategies on husband-wife joint decisions DJ Curry, MB Menasco Journal of Consumer Research 6 (2), 192-203, 1979 | 73 | 1979 |
| Multiattribute dyadic choice: Models and tests DJ Curry, MB Menasco, JWV Ark Journal of Marketing Research 28 (3), 259-267, 1991 | 40 | 1991 |
| On the separability of weights and brand values: Issues and empirical results DJ Curry, MB Menasco Journal of Consumer Research 10 (1), 83-95, 1983 | 29 | 1983 |
| An assessment of the role construct repertory test MB Menasco, DJ Curry Applied Psychological Measurement 2 (3), 361-369, 1978 | 29 | 1978 |
| Threats and promises in advertising appeals M Menasco, P Baron Journal of Consumer Research 9 (1), 221-227, 1982 | 20 | 1982 |
| New-product development and testing W Henry, M Menasco (No Title), 1989 | 17 | 1989 |
| When disagreement facilitates performance in judgment tasks: Effects of different forms of cognitive conflict, information environments, and human information processing … GL Rose, MB Menasco, DJ Curry Organizational Behavior and Human Performance 29 (3), 287-306, 1982 | 17 | 1982 |
| Experienced conflict in decision-making as a function of level of cognitive complexity MB Menasco Psychological Reports 39 (3), 923-933, 1976 | 15 | 1976 |
| Seller’s information sharing strategy to counter a bid from a rival supplier: A study of negotiations in two cultures A Roy, MB Menasco Journal of Marketing Theory and Practice 23 (4), 455-469, 2015 | 7 | 2015 |
| Relationships among cognitive dissonance, cognitive complexity, and state anxiety in a consumer purchase situation MB Menasco (No Title), 1975 | 5 | 1975 |
| Simulated Negotiations in the Hiring of a Salesforce Manager: Tests of Two-Person Bargaining Solutions M Menasco, A Roy Marketing Letters 8, 381-392, 1997 | 4 | 1997 |
| Sampling distributions for scores on the role construct repertory test DJ Curry, M Menasco Educational and Psychological Measurement 40 (4), 815-828, 1980 | 3 | 1980 |
| A further exploration of the moderating effects of cognitive complexity upon consumer choice behavior M Menasco Bureau of Business and Economic Research, College of Business Administration …, 1976 | 2 | 1976 |
| Monograph: Decision Making Using Attribute and Preference Tradeoffs MB Menasco Available at SSRN 2943184, 2016 | 1 | 2016 |
| Components of variance in consumer decision structures DJ Curry, M Menasco College of Business Administration, the University of Iowa, 1980 | 1 | 1980 |
| On the Efficacy of Average Weightings Predicting Joint Choices in Bilateral Negotiations with Attribute Tradeoffs MB Menasco | | 2022 |
| The Effectiveness of an Information Sharing Strategy in Industrial Buyer and Seller Negotiations–An Experimental Study A Roy, MB Menasco | | 2011 |
| Information Sharing in Asymmetric Buyer-Seller Negotiations: An Experimental Study A Roy, M Menasco Marketing Science 19 (2), 129-139, 2009 | | 2009 |
