| Linking green skepticism to green purchase behavior SK Goh, MS Balaji Journal of Cleaner Production 131, 629-638, 2016 | 558 | 2016 |
| Constituents and consequences of smart customer experience in retailing SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar Technological Forecasting and Social Change 124, 257-270, 2017 | 471 | 2017 |
| Value co-creation with Internet of things technology in the retail industry MS Balaji, SK Roy Journal of Marketing Management 33 (1-2), 7-31, 2017 | 462 | 2017 |
| Why people participate in the sharing economy: An empirical investigation of Uber ZWY Lee, TKH Chan, MS Balaji, AYL Chong Internet research 28 (3), 829-850, 2018 | 435 | 2018 |
| Determinants of negative word-of-mouth communication using social networking sites MS Balaji, KW Khong, AYL Chong Information & Management 53 (4), 528–540, 2016 | 431 | 2016 |
| Student interactions in online discussion forum: Empirical research from'media richness theory'perspective. MS Balaji, D Chakrabarti Journal of interactive online learning 9 (1), 2010 | 403 | 2010 |
| Predictors of customer acceptance of and resistance to smart technologies in the retail sector SK Roy, MS Balaji, A Quazi, M Quaddus Journal of Retailing and Consumer Services 42, 147-160, 2018 | 402 | 2018 |
| How customers cope with service failure? A study of brand reputation and customer satisfaction AS Sengupta, MS Balaji, BC Krishnan Journal of Business Research 68 (3), 665-674, 2015 | 397 | 2015 |
| Antecedents and consequences of university brand identification MS Balaji, SK Roy, S Sadeque Journal of Business Research 69 (8), 3023-3032, 2016 | 266 | 2016 |
| How psychological and contextual factors contribute to travelers’ propensity to choose green hotels? R Yadav, MS Balaji, C Jebarajakirthy International Journal of Hospitality Management 77, 385-395, 2019 | 265 | 2019 |
| Examining the antecedents and consequences of perceived shopping value through smart retail technology S Adapa, SM Fazal-e-Hasan, MS Balaji, MM Azeem, G Mortimer Journal of Retailing and Consumer Services 52, 2020 | 246 | 2020 |
| Building trust in internet banking: a trustworthiness perspective PL Yu, MS Balaji, KW Khong Industrial Management & Data Systems 115 (2), 235-252, 2015 | 243 | 2015 |
| Customer engagement behavior in individualistic and collectivistic markets SK Roy, MS Balaji, G Soutar, WM Lassar, R Roy Journal of Business Research 86, 281-290, 2018 | 223 | 2018 |
| Measuring effectiveness of customer relationship management in Indian retail banks C Padmavathy, MS Balaji, VJ Sivakumar International Journal of Bank Marketing, 2012 | 213 | 2012 |
| Predicting Internet banking adoption in India: a perceived risk perspective SK Roy, MS Balaji, A Kesharwani, H Sekhon Journal of Strategic Marketing 25 (5-6), 418-438, 2017 | 187 | 2017 |
| Customers’ emotion regulation strategies in service failure encounters MS Balaji, SK Roy, A Quazi European Journal of Marketing 51 (5/6), 960-982, 2017 | 170 | 2017 |
| Green hotel adoption: A personal choice or social pressure? MS Balaji, Y Jiang, S Jha International Journal of Contemporary Hospitality Management 31 (8), 3287-3305, 2019 | 167 | 2019 |
| Managing customer citizenship behavior: A relationship perspective MS Balaji Journal of Strategic Marketing 22 (3), 222-239, 2014 | 166 | 2014 |
| Investing in customer loyalty: the moderating role of relational characteristics MS Balaji Service Business 9 (1), 17-40, 2015 | 150 | 2015 |
| Effectiveness of travel social media influencers: a case of eco-friendly hotels PS Kapoor, MS Balaji, Y Jiang, C Jebarajakirthy Journal of Travel Research 61 (5), 1138-1155, 2022 | 144 | 2022 |
Dr. Yangyang JIANG, PhDAssociate Professor in Marketing, Nottingham University Business School ChinaVerified email at nottingham.edu.cn
