Sarah Kelly
Sarah Kelly
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Cited by
Cited by
Activating event knowledge
M Hare, M Jones, C Thomson, S Kelly, K McRae
Cognition 111 (2), 151-167, 2009
Sport scandal and sponsorship decisions: Team identification matters
PM Chien, SJ Kelly, CS Weeks
Journal of Sport Management 30 (5), 490-505, 2016
Sponsorship, ambushing, and counter-strategy: Effects upon memory for sponsor and event.
MS Humphreys, TB Cornwell, AR McAlister, SJ Kelly, EA Quinn, ...
Journal of Experimental Psychology: Applied 16 (1), 96, 2010
Change in a sponsorship alliance and the communication implications of spontaneous recovery
AR McAlister, SJ Kelly, MS Humphreys, TB Cornwell
Journal of Advertising 41 (1), 5-16, 2012
Event-related advertising and the special case of sponsorship-linked advertising
SJ Kelly, T Bettina Cornwell, LV Coote, AR McAlister
International Journal of Advertising 31 (1), 15-37, 2012
It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image.
SJ Kelly, M Ireland, J Mangan, H Williamson
Sport Marketing Quarterly 25 (4), 2016
The impact of eSports and online video gaming on lifestyle behaviours in youth: A systematic review
G Chan, Y Huo, S Kelly, J Leung, C Tisdale, M Gullo
Computers in Human Behavior 126, 106974, 2022
Social impacts of mega-events: A systematic narrative review and research agenda
J Mair, PM Chien, SJ Kelly, S Derrington
Journal of Sustainable Tourism, 1-22, 2021
There goes my hero again: sport scandal frequency and social identity driven response
SJ Kelly, CS Weeks, PM Chien
Journal of Strategic Marketing 26 (1), 56-70, 2018
Young consumers' exposure to alcohol sponsorship in sport
S Kelly, M Ireland, F Alpert, J Mangan
International Journal of Sports Marketing and Sponsorship, 2015
Identifying objectives for mega-event leveraging: A non-host city case
PM Chien, SJ Kelly, C Gill
Marketing Intelligence & Planning 36 (2), 168-184, 2018
The impact of alcohol sponsorship in sport upon university sportspeople
SJ Kelly, M Ireland, F Alpert, J Mangan
Journal of Sport Management 28 (4), 418-432, 2014
Governance challenges in esports: a best practice framework for addressing integrity and wellbeing issues
SJ Kelly, S Derrington, S Star
International Journal of Sport Policy and Politics 14 (1), 151-168, 2022
The case for uniform loot box regulation: A new classification typology and reform agenda
S Derrington, S Star, S Kelly
Journal of Gambling Issues 46, 302-332, 2021
Impact of branding on public awareness of healthcare‐related governing bodies: a pilot study of the Urological Society of Australia and New Zealand brand
TRJ Gianduzzo, RA Gardiner, P Rashid, R Young, M Frydenberg, S Kelly
BJU international 118, 23-29, 2016
The effects of model size and race on Chinese consumers’ reactions: A social comparison perspective
HT Keh, IH Park, S Kelly, X Du
Psychology & Marketing 33 (3), 177-194, 2016
The new frontier of esports and gaming: A scoping meta-review of health impacts and research agenda
S Kelly, J Leung
Frontiers in sports and active living 3, 640362, 2021
Mellowing skeptical consumers: An examination of sponsorship-linked advertising
S Kelly, L Coote, TB Cornwell, A McAlister
International Journal of Sport Communication 10 (1), 58-84, 2017
Exploring the wicked problem of athlete and consumer vulnerability in sport
K Westberg, C Stavros, ACT Smith, J Newton, S Lindsay, S Kelly, S Beus, ...
Journal of Social Marketing, 2017
Examining alcohol management practices in community sports clubs: a systems approach
HM Thompson, J Previte, S Kelly, AB Kelly
Journal of Social Marketing, 2017
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