| Bringing “social” into sales: The impact of salespeople’s social media use on service behaviors and value creation R Agnihotri, P Kothandaraman, R Kashyap, R Singh Journal of Personal Selling & Sales Management 32 (3), 333-348, 2012 | 266 | 2012 |
| Does salesperson's customer orientation create value in B2B relationships? Empirical evidence from India R Singh, A Koshy Industrial Marketing Management 40 (1), 78-85, 2011 | 91 | 2011 |
| Does my structural model represent the real phenomenon?: a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices R Singh The Marketing Review 9 (3), 199-212, 2009 | 85 | 2009 |
| The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: exploring the moderating role of selling experience R Singh, G Das Journal of Business & Industrial Marketing 28 (7), 554-564, 2013 | 70 | 2013 |
| Determinants of B2B salespersons' performance and effectiveness: a review and synthesis of literature R Singh, A Koshy Journal of Business & Industrial Marketing 25 (7), 535-546, 2010 | 47 | 2010 |
| Jugaad—From ‘Making Do’ and ‘Quick Fix’ to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid R Singh, V Gupta, A Mondal International Journal of Rural Management 8 (1-2), 87-105, 2012 | 42 | 2012 |
| A new conceptualization of salesperson's customer orientation: Propositions and implications R Singh, A Koshy Marketing Intelligence & Planning 30 (1), 69-82, 2012 | 33 | 2012 |
| Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks R Singh, S Agarwal Marketing Intelligence & Planning 31 (4), 405-420, 2013 | 31 | 2013 |
| Corporate social responsibility: Linking bottom of the pyramid to market development? R Singh, M Bakshi, P Mishra Journal of Business Ethics 131 (2), 361-373, 2015 | 30 | 2015 |
| Market development at the bottom of the pyramid: examining the role of information and communication technologies M Tarafdar, P Anekal, R Singh Information Technology for Development 18 (4), 311-331, 2012 | 29 | 2012 |
| Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: a market separations perspective M Tarafdar, R Singh, P Anekal Journal of Information Technology 28 (4), 279-295, 2013 | 28 | 2013 |
| Buying less, more often: an evaluation of sachet marketing strategy in an emerging market R Singh, RP Ang, JA Sy-Changco The Marketing Review 9 (1), 3-17, 2009 | 27 | 2009 |
| Corporate Social Responsibility for social impact: approach to measure social impact using CSR impact index R Singh, S Agarwal Indian Institute of Management Calcutta 729, 2013 | 25 | 2013 |
| What are bottom of the pyramid markets and why do they matter? K Mason, R Chakrabarti, R Singh Marketing Theory 13 (3), 401-404, 2013 | 24 | 2013 |
| Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: a conceptual model R Singh Journal of Medical Marketing 8 (3), 257-268, 2008 | 23 | 2008 |
| Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets R Singh Asia Pacific Journal of Marketing and Logistics 20 (4), 479-492, 2008 | 22 | 2008 |
| Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets P Mishra, M Bakshi, R Singh Australasian Marketing Journal (AMJ) 24 (1), 59-67, 2016 | 18 | 2016 |
| Karma orientation in boundary spanning sales employees: A conceptual framework and research propositions R Singh, R Singh Journal of Indian Business Research 4 (3), 140-157, 2012 | 14 | 2012 |
| When do corporate social responsibility initiatives impact on customer-facing employees? Evidence from India and the Netherlands PA Vlachos, NG Panagopoulos, A Theotokis, R Singh, RK Singh The International Journal of Human Resource Management 25 (22), 3086-3112, 2014 | 11 | 2014 |
| Markets and marketing at the bottom of the pyramid K Mason, R Chakrabarti, R Singh Marketing Theory 17 (3), 261-270, 2017 | 10 | 2017 |
Sharad AgarwalIndian Institute of Management RanchiVerified email at iimranchi.ac.in
