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Hojoon Choi
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Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising
H Choi, HJ Paek, K Whitehill King
International Journal of Advertising 31 (2), 421-443, 2012
872012
Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables
KY Lee, H Choi
Computers in Human Behavior 94, 9-18, 2019
712019
Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements
H Choi, K Yoo, TH Baek, LN Reid, W Macias
International Journal of Advertising 32 (4), 587-616, 2013
572013
‘Thinking and feeling’products and ‘utilitarian and value-expressive’appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model
H Choi, HJ Yoon, HJ Paek, LN Reid
Journal of Marketing Communications 18 (2), 91-111, 2012
542012
Congruity effects and moderating influences in nutrient-claimed food advertising
H Choi, LN Reid
Journal of Business Research 69 (9), 3430-3438, 2016
432016
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals.
H Choi, Y Kyunga, T Reichert, MS LaTour
International journal of advertising 35 (5), 823-845, 2016
432016
How to Use Health and Nutrition–Related Claims Correctly on Food Advertising: Comparison of Benefit-Seeking, Risk-Avoidance, and Taste Appeals on Different Food Categories
H Choi, JK Springston
Journal of health communication 19 (9), 1047-1063, 2014
412014
Promoting health (implicitly)? A longitudinal content analysis of implicit health information in cigarette advertising, 1954–2003
HJ Paek, LN Reid, H Choi, HJ Jeong
Journal of health communication 15 (7), 769-787, 2010
302010
Feminism and Advertising: Responses To Sexual Ads Featuring Women: How the Differential Influence of Feminist Perspectives Can Inform Targeting Strategies
H Choi, K Yoo, T Reichert, T Northup
Journal of Advertising Research 60 (2), 163-178, 2020
192020
Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis
HJ Paek, LN Reid, HJ Jeong, H Choi, D Krugman
Health marketing quarterly 29 (1), 1-17, 2012
192012
Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness
H Choi, LN Reid
Journal of health communication 23 (4), 387-398, 2018
182018
Consumer Response to Advertising Endorsers' Sexual Information: Western Individualism vs. Eastern Confucian Conservatism
H Choi, J Kim, B Kim
Journal of Promotion Management 24 (4), 459-483, 2018
142018
Trends in the use of statistics in major advertising journals over four decades
K Yoo, E Joo, H Choi, L Reid, J Kim
International Journal of Advertising 34 (3), 549-572, 2015
142015
Product, personality or prose? Testing functional matching effects in advertising persuasion
HJ Paek, H Choi, MR Nelson
Journal of Current Issues & Research in Advertising 32 (2), 11-26, 2010
142010
Students as Subjects in Food Advertising Studies: An Appraisal of Appropriateness
H Choi, LN Reid
Appetite 81 (1), 218-224, 2014
132014
Are food ads healthy? Examination of television food advertising on health claims and persuasion strategies
H Yoon, HJ Paek, H Ahn, H Choi
Health Communication Research 1 (1), 65-90, 2009
13*2009
Differential Impact of Message Appeals, Food Healthiness, and Poverty Status on Evaluative Responses to Nutrient-Content Claimed Food Advertisements
H Choi, LN Reid
Journal of Health Communication 20 (11), 1355-1365, 2015
122015
Effects of Negative Information Levels and Timing of Exposure to Negative News in Celebrity Endorser Advertising
H Choi, L Reid
The Journal of Advertising and Promotion Research 4 (1), 5-41, 2015
92015
Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements
H Choi, L Kelley, LN Reid, J Uhrick, K Kuo
Creativity Research Journal 30 (2), 152-163, 2018
82018
Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema
H Choi, K Yoo, T Reichert, T Northup
International Journal of Advertising 41 (5), 910-929, 2022
72022
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