| Tourist’s satisfaction towards tourism products and market: A case study of Uttaranchal G Masarrat International Journal of Business & Information Technology 2 (1), 16-25, 2012 | 38 | 2012 |
| Assessing customer perception of service quality: Comparative study of Airlines in UAE G Masarrat, S Jha World Review of Business Research 4 (2), 291-303, 2014 | 30 | 2014 |
| Assessing the impact of recession on consumer's behaviour: An empirical study in Dubai G Masarrat, S Jha Researchers World 6 (3), 119, 2015 | 7 | 2015 |
| Evolution of Indian SocietyViewed Through Advertising Lens and Aided by HOFSTEDE'S Cultural Framework DG Masarrat, DIK Varghese PalArch's Journal of Archaeology of Egypt/Egyptology 17 (7), 8283-8298, 2020 | 1 | 2020 |
| College-goers Psychographic Behaviour towar College-goers Psychographic Behaviour towards Luxury Fashion in UAE ashion in UAE G Masarrat, S Jha, S Dash LISTENING TO CONSUMERS OF EMERGING MARKETS, 94, 2014 | | 2014 |
| Recent marketing strategies of consumers cooperatives in Uttar Pradesh G Masarrat Aligarh, 0 | | |
| Tourists Satisfaction: A Case Study of Tourism Products and Market in Uttaranchal G Masarrat &'&, 41, 0 | | |
Suchita JhaSymbiosis institute of international businessVerified email at siib.ac.in
Suchita JhaSymbiosis institute of international businessVerified email at siib.ac.in