| Impact of data-driven decision-making in Lean Six Sigma: an empirical analysis G Rejikumar, A Aswathy Asokan, VR Sreedharan Total Quality Management & Business Excellence 31 (3-4), 279-296, 2020 | 66 | 2020 |
| Customer participation and service outcomes: Mediating role of task-related affective well-being A Asokan Ajitha, P Sharma, RPJ Kingshott, UK Maurya, A Kaur Journal of Services Marketing 33 (1), 16-30, 2019 | 40 | 2019 |
| Strategic positioning of tourist destinations-analyzing the role of perceived meaningfulness G Rejikumar, AA Ajitha, A Jose, S Mathew Journal of Hospitality and Tourism Management 49, 140-151, 2021 | 26 | 2021 |
| Work-from-home (WFH) during COVID-19 pandemic–A netnographic investigation using Twitter data Z Daneshfar, A Asokan-Ajitha, P Sharma, A Malik Information Technology & People 36 (5), 2161-2186, 2023 | 24 | 2023 |
| Role of impulsiveness in online purchase completion intentions: An empirical study among Indian customers G Rejikumar, A Asokan-Ajitha Journal of Indian Business Research 13 (2), 189-222, 2020 | 20 | 2020 |
| The role of cognitive complexity and risk aversion in online herd behavior G Rejikumar, A Asokan-Ajitha, S Dinesh, A Jose Electronic Commerce Research 22 (2), 585-621, 2022 | 17 | 2022 |
| Healthcare service quality: a methodology for servicescape re-design using Taguchi approach G Rejikumar, AA Ajitha, MS Nair The TQM Journal 31 (4), 600-619, 2019 | 17 | 2019 |
| Towards a theory of well-being in digital sports viewing behavior A Jose, S Mathew, DP Chacko, A Asokan-Ajitha Journal of Services Marketing 36 (2), 245-263, 2022 | 11 | 2022 |
| Information seeking behavior causing satisfaction modification intentions: An empirical study to address emerging challenges in a service context G Rejikumar, AA Aswathy Journal of Indian Business Research 9 (4), 304-328, 2017 | 11 | 2017 |
| Pharmaceutical marketing: Directions for customer orientation G Rejikumar, AA Asokan, VG Kumar Research Journal of Pharmacy and Technology 11 (8), 3283-3289, 2018 | 10 | 2018 |
| Organ donation in India—A social marketing perspective G Mohan, AA Aswathy International Journal of Nonprofit and Voluntary Sector Marketing 24 (2), e1637, 2019 | 9 | 2019 |
| Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations A Jose, G Rejikumar, A Asokan Ajitha, S Mathew, U Chakraborty Tourism Recreation Research, 1-20, 2022 | 7 | 2022 |
| Business customer experience in B2B2C service settings: a scale development A Asokan-Ajitha Journal of Business & Industrial Marketing 38 (4), 886-904, 2023 | 5 | 2023 |
| Walking on a thin line! Empirical examination of work–home boundary violations faced by employees during forced work from home SM Ramya, J Banu, A Asokan Ajitha, R Baral Employee Relations: The International Journal 45 (2), 277-303, 2023 | 5 | 2023 |
| A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing G Rejikumar, AA Aswathy, A Jose, M Sonia Journal of Service Theory and Practice 32 (2), 199-231, 2022 | 5 | 2022 |
| Privacy breach perceptions and litigation intentions: Evidence from e-commerce customers G Rejikumar, V Gopikumar, KGS Dinesh, A Asokan-Ajitha, A Jose IIMB Management Review 33 (4), 322-336, 2021 | 3 | 2021 |
| The effect of light, darkness and salinity on seed germination of Vinga radiata (L.) R. Wilczek S Thankappan, SS Sufin, V Vinod, A Aswathy, G Mohan Journal of Advances in Biological Science 5 (2), 84-86, 2018 | 1 | 2018 |
| Modeling Patient Perceptions About Generic Drug Quality and Trust With Doctors: An Empirical Analysis for Creating Sustainable Healthcare G Rejikumar, AA Ajitha, P Kalpana, A Oumessaoud, K Lahlouh IEEE Transactions on Engineering Management, 2022 | | 2022 |
| Role of task-related affective well-being in customer participation AA Asokan, P Sharma, R Kingshott, A Kaur 4th International Conference on Marketing, Technology, and Society, 2020 | | 2020 |
| Mediating role of task-related affective well-being in the influence of customer participation via self-service technologies on service outcomes A Asokan Ajitha Curtin University, 2020 | | 2020 |
Rejikumar GProfessor, Amrita School of Business, Amrita Vishwa Vidyapeetham, Kochi,IndiaVerified email at asb.kochi.amrita.edu
