| Impact of data-driven decision-making in Lean Six Sigma: an empirical analysis G Rejikumar, A Aswathy Asokan, VR Sreedharan Total Quality Management & Business Excellence 31 (3-4), 279-296, 2020 | 19 | 2020 |
| Customer participation and service outcomes: mediating role of task-related affective well-being AA Ajitha, P Sharma, RPJ Kingshott, UK Maurya, A Kaur Journal of Services Marketing, 2019 | 12 | 2019 |
| Information seeking behavior causing satisfaction modification intentions: An empirical study to address emerging challenges in a service context G Rejikumar, AA Aswathy Journal of Indian Business Research 9 (4), 304-328, 2017 | 6 | 2017 |
| Healthcare service quality: a methodology for servicescape re-design using Taguchi approach G Rejikumar, AA Ajitha, MS Nair The TQM Journal, 2019 | 5 | 2019 |
| Organ donation in India—A social marketing perspective G Mohan, AA Aswathy International Journal of Nonprofit and Voluntary Sector Marketing 24 (2), e1637, 2019 | 4 | 2019 |
| Pharmaceutical marketing: Directions for customer orientation G Rejikumar, AA Asokan, GV Kumar Research Journal of Pharmacy and Technology 11 (8), 3283-3289, 2018 | 4 | 2018 |
| The role of cognitive complexity and risk aversion in online herd behavior G Rejikumar, A Asokan-Ajitha, S Dinesh, A Jose Electronic Commerce Research, 1-37, 2021 | | 2021 |
| Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers G Rejikumar, A Asokan-Ajitha Journal of Indian Business Research, 2020 | | 2020 |
| Role of task-related affective well-being in customer participation AA Asokan, P Sharma, R Kingshott, A Kaur 4th International Conference on Marketing, Technology, and Society, 2020 | | 2020 |
| Mediating role of task-related affective well-being in the influence of customer participation via self-service technologies on service outcomes A Asokan Ajitha Curtin University, 2020 | | 2020 |
| Is affective well-being important for self-service encounters? An empirical study considering the role of task complexity and knowledge AA Asokan, P Sharma, A Kaur, R Kingshott 2020 European Marketing Academy Conference, 2020 | | 2020 |
| Customer expectations from luxury services: towards a conceptual framework AA Asokan, P Sharma, Z Daneshfar 11th SERVSIG Conference, 2020 | | 2020 |
| To do or not to do? Exploring the focal role of affective well‐being in customer participation A Asokan, P Sharma, R Kingshott, UK Maurya, A Kaur American Marketing Association Summer Conference, 2019 | | 2019 |
Rejikumar GAssociate Professor,Amrita School of Business, Amrita Vishwa vidyapeetham UniversityVerified email at asb.kochi.amrita.edu
