Aswathy Asokan Ajitha
Aswathy Asokan Ajitha
Assistant Professor, IIM Amritsar
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Impact of data-driven decision-making in Lean Six Sigma: an empirical analysis
G Rejikumar, A Aswathy Asokan, VR Sreedharan
Total Quality Management & Business Excellence 31 (3-4), 279-296, 2020
Customer participation and service outcomes: mediating role of task-related affective well-being
AA Ajitha, P Sharma, RPJ Kingshott, UK Maurya, A Kaur
Journal of Services Marketing, 2019
Information seeking behavior causing satisfaction modification intentions: An empirical study to address emerging challenges in a service context
G Rejikumar, AA Aswathy
Journal of Indian Business Research 9 (4), 304-328, 2017
Healthcare service quality: a methodology for servicescape re-design using Taguchi approach
G Rejikumar, AA Ajitha, MS Nair
The TQM Journal, 2019
Organ donation in India—A social marketing perspective
G Mohan, AA Aswathy
International Journal of Nonprofit and Voluntary Sector Marketing 24 (2), e1637, 2019
Pharmaceutical marketing: Directions for customer orientation
G Rejikumar, AA Asokan, GV Kumar
Research Journal of Pharmacy and Technology 11 (8), 3283-3289, 2018
The role of cognitive complexity and risk aversion in online herd behavior
G Rejikumar, A Asokan-Ajitha, S Dinesh, A Jose
Electronic Commerce Research, 1-37, 2021
Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers
G Rejikumar, A Asokan-Ajitha
Journal of Indian Business Research, 2020
Role of task-related affective well-being in customer participation
AA Asokan, P Sharma, R Kingshott, A Kaur
4th International Conference on Marketing, Technology, and Society, 2020
Mediating role of task-related affective well-being in the influence of customer participation via self-service technologies on service outcomes
A Asokan Ajitha
Curtin University, 2020
Is affective well-being important for self-service encounters? An empirical study considering the role of task complexity and knowledge
AA Asokan, P Sharma, A Kaur, R Kingshott
2020 European Marketing Academy Conference, 2020
Customer expectations from luxury services: towards a conceptual framework
AA Asokan, P Sharma, Z Daneshfar
11th SERVSIG Conference, 2020
To do or not to do? Exploring the focal role of affective well‐being in customer participation
A Asokan, P Sharma, R Kingshott, UK Maurya, A Kaur
American Marketing Association Summer Conference, 2019
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