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Rahul Sett
Rahul Sett
Indian Institute of Management Nagpur
Verified email at iimnagpur.ac.in - Homepage
Title
Cited by
Cited by
Year
Market orientation− firm performance link in a dynamic environment: looking inside the black box
RK Sett
AMS Review 8 (3-4), 163-179, 2018
272018
A product and a price bundle in an efficient choice set: how do choice framing and goal orientation influence preferences?
RK Sett
Journal of Marketing Theory and Practice 22 (3), 285-298, 2014
132014
Inflexible microcredit contracts and their discontents: A theoretical perspective based on consumer psychology
RK Sett
IIMB Management Review 32 (1), 96-107, 2020
102020
Consumers' guilt mitigation vis--vis discomfort with ambiguity
RK Sett
Marketing Intelligence & Planning 38 (7), 975-990, 2020
52020
Should flexibility matter? A poor consumer’s perspective of flexible micro loans
RK Sett
IIM Kozhikode Society & Management Review 4 (2), 166-169, 2015
52015
Urbanized young Indians: are they goal oriented? A scale‐validation study of the regulatory focus questionnaire in the Indian context
RK Sett
Asia Pacific Journal of Marketing and Logistics 24 (3), 500-514, 2012
42012
Effect of consumers’ materialistic values on consumption guilt as reflected in price preferences
RK Sett
The International Review of Retail, Distribution and Consumer Research, 1-19, 2023
2023
Role of Uncertainty, Past Experience and Rule Following in Buyer SupplierRe-negotiations
BN Srivastava, C Joshi, RK Sett, RS Bhagat
Academy of Management Proceedings 2015 (1), 12618, 2015
2015
Role of Regulatory Focus, Uncertainty and Past Relationship Experience in Buyer-Supplier Negotiation
BN Srivastava, C Joshi, RK Sett
Academy of Management Proceedings 2013 (1), 13624, 2013
2013
Buyer-Supplier Negotiations Following Reported Delivery Failure: A Conceptual Framework
BN Srivastava, C Joshi, R Sett
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA, 2012
2012
Consumer evaluation and choice of product bundles: an empirical study on the effects of price and non-price incentives and the moderating influence of consumers' goal orientation
RK Sett
2010
Indo-Japan Research Center
RK Sett
Indian Institute of Management, 0
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Articles 1–12