Understanding consumer’s showrooming behaviour: Extending the theory of planned behaviour S Arora, K Singha, S Sahney Asia Pacific Journal of Marketing and Logistics 29 (2), 409-431, 2017 | 147 | 2017 |
Antecedents to consumers’ showrooming behaviour: An integrated TAM-TPB framework S Arora, S Sahney Journal of Consumer Marketing 35 (4), 438-450, 2018 | 128 | 2018 |
Webrooming behaviour: a conceptual framework S Arora, S Sahney International Journal of Retail & Distribution Management 45 (7/8), 762-781, 2017 | 125 | 2017 |
Examining consumers’ webrooming behavior: an integrated approach S Arora, S Sahney Marketing Intelligence & Planning 37 (3), 339-354, 2019 | 95 | 2019 |
Consumer’s webrooming conduct: an explanation using the theory of planned behavior S Arora, S Sahney Asia Pacific Journal of Marketing and Logistics 30 (4), 1040-1063, 2018 | 94 | 2018 |
Understanding consumers' showrooming behaviour: a stimulus–organism–response (SOR) perspective S Arora, RR Parida, S Sahney International Journal of Retail & Distribution Management 48 (11), 1157-1176, 2020 | 67 | 2020 |
Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour S Arora, S Sahney, D Pradhan International Journal of Retail & Distribution Management 50 (3), 377-397, 2021 | 22 | 2021 |
Drivers of showrooming behaviour: insights from integrated perspectives S Arora, S Sahney, RR Parida International Journal of Retail & Distribution Management 50 (3), 398-413, 2022 | 17 | 2022 |
Understanding Consumer Motivations for Showrooming and Webrooming: Emerging Issues in Changing Retail Landscape S Arora IIT Kharagpur, 2019 | 1 | 2019 |
Applying Push-Pull-Mooring Framework to Investigate Consumers’ Webrooming Behavior: An Empirical Investigation S Arora, S Sahney Editors: Christoph Teller, Xavier Brusset and Herbert Kotzab, 217, 0 | | |