| On optimal designs for nonlinear models: a general and efficient algorithm M Yang, S Biedermann, E Tang Journal of the American Statistical Association 108 (504), 1411-1420, 2013 | 127 | 2013 |
| Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification EU Bond III, MB Houston, YE Tang Industrial Marketing Management 37 (6), 641-652, 2008 | 92 | 2008 |
| Optimal resource allocation with time-varying marketing effectiveness, margins and costs K Raman, MK Mantrala, S Sridhar, YE Tang Journal of Interactive Marketing (Best Paper, 2013) 26 (1), 43-52, 2012 | 75 | 2012 |
| When less is more: the downside of customer knowledge sharing in new product development teams YE Tang, D Marinova Journal of the Academy of Marketing Science, 1-20, 2020 | 48 | 2020 |
| The bricks that build the clicks: Newsroom investments and newspaper online performance YE Tang, S Sridhar, E Thorson, MK Mantrala The International Journal on Media Management 13 (2), Lead Article, 107-128, 2011 | 46 | 2011 |
| Going green to be morally clean: An examination of environmental behavior among materialistic consumers YE Tang, C Hinsch Psychology & Marketing 35 (11), 845-862, 2018 | 43 | 2018 |
| Construction of heterogeneous conjoint choice designs: A new approach Q Liu, YE Tang Marketing Science 34 (3), 346-366, 2015 | 19 | 2015 |
| Compulsion and reactance: Why do some green consumers fail to follow through with planned environmental behaviors? C Hinsch, Y Tang, DJ Lund Psychology & Marketing 38 (12), 2209-2226, 2021 | 13 | 2021 |
| Service gifts, collective social connection and reciprocity Y Tang, C Hinsch, DJ Lund, H Kharouf European Journal of Marketing 54 (10), 2477-2500, 2020 | 8 | 2020 |
| Promoting social resilience in service communities: a molecular biology perspective E Tang, C Blocker Journal of Services Marketing 36 (7), 895-907, 2022 | 7 | 2022 |
| Bond III, Mark B Houston, Yihui (Elina) Tang. Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification U Edward III Industrial Marketing Management 37 (6), 641-652, 2008 | 6 | 2008 |
| Collaboration between public health and marketing experts as a response to COVID-19 MC Hughes, Y Tang, S Yuan Population Health Management 24 (5), 537-539, 2021 | 1 | 2021 |
| Ritual and environmental ineffectiveness: How psychological ownership of community drives environmental behavior Y Tang, R Felix, C Hinsch Psychology & Marketing 41 (4), 860-879, 2024 | | 2024 |
| Community building in virtual participation charity sport events K Bunds, Y Tang, J Koenigstorfer Journal of Marketing Management 39 (17-18), 1738-1764, 2023 | | 2023 |
| Going green while staying active: Evidence for bridging sustainability and health promotion strategies in the United States MC Hughes, E Tang, M Yang APHA's 2020 VIRTUAL Annual Meeting and Expo (Oct. 24-28), 2020 | | 2020 |
| Disruption Reaches Healthcare – The Sector Is Being Shaken up by Digital Innovations E Tang, H Zhang Adweek, 11, 2019 | | 2019 |
| Situation Analysis E Tang American Marketing Association Professional Certified Marketing Master, 46-93, 2013 | | 2013 |
Christian HinschAssociate Professor of Marketing, Grand Valley State UniversityVerified email at gvsu.edu
