| Exploring The Influences Of Celebrity Endorsement On Purchase Intention And Brand Loyalty Among Rural Youth PV Subbiah, AS Sathish Journal of Critical Reviews 7 (6), 2020, 2019 | 28 | 2019 |
| Computing the Influences of Financial Literacy and Its Impact on Investment Behavior in Selected Emerging Regions of Andhra Pradesh PVS S. Partha Sarath Jour of Adv Research in Dynamical & Control Systems 11 (10), 412-417, 2019 | 2* | 2019 |
| Exploring the Influence of Artificial Intelligence (AI) on Online Purchase Decisions: In Case of Consumer's Prospective DSGK Dr.P. Venkata Subbaiah, Dr. Jyothsna M. Manjushree P International Journal of Intelligent Systems and Applications in Engineering …, 2024 | | 2024 |
| Measurement of Analytical Performance of Sliding Window Algorithm of Mobile Switching Center in Global System for Mobile Communication Network N Mallikharjuna Rao, P Venkata Subbaiah, C Sasidhar Congress on Smart Computing Technologies, 445-454, 2022 | | 2022 |
| Understanding the key Characteristics of Consumer Behaviour-Post Covid Scenario SASV SUBBAIAH P Understanding the key Characteristics of Consumer Behaviour, 2022 | | 2022 |
| Influence of consumer brand attitude on purchase intention -In case of selected branded atta products SAS P. Venkata Subbaiah Journal of Management and Science 12 (3), 137-141, 2022 | | 2022 |
| Technical Education Students’ Intention to Install M-Learning MOOC Pedagogy PVS Debora Dhanya A International Journal of Early Childhood Special Education 14 (3), 2837-2850, 2022 | | 2022 |
| APPLICATION OF ALTMAN’S Z SCORE MODEL IN DETERMINING THE FINANCIAL RELIABILITY OF SELECTED PLASTIC COMPANIES IN INDIA VMV Subbaiah.P Vidyabharati International Interdisciplinary Research Journal, 2772-2777, 2021 | | 2021 |
| Impact of corporate reputation on rural consumer brand attitude and purchase intention Markets PV Subbaiah Journal of Management and Science 11 (3), 77-81, 2021 | | 2021 |
| Does Brand Trust lead to Brand Loyalty? PV Subbaiah, AS Sathish TEST Engineering & Management 83 (3), 25036-25042, 2020 | | 2020 |
| Measuring the customer-based Brand equity in Rural Andhra Pradesh: An Empirical Approach with Special Reference to FMCG PKM P. Venkata Subbaiah TEST Engineering & Management 83 (4), 14516 - 14523, 2020 | | 2020 |
| A Review on Training Process and its Impact on Medium Scale Industries PVSSRB Dr.J. Sivaji International Journal of Scientific Research and Review 7 (5), 57-64, 2018 | | 2018 |
| Measuring the Effectiveness of Health and Safety Practices at Work Place KMPRBS Venkata Subbiah. P International Journal of Research and Analytical Reviews 5 (4), 851-857, 2018 | | 2018 |
| Future of Advertisements in Rural Marketing PV SUBBAIAH, AS SATHISH Global Management Review 11 (2), 2017 | | 2017 |
| SERVICE QUALITY AT AP TOURISM HOTELS IN SELECTED DISTRICTS: A PERSPECTIVE OF SERVPERF MODEL J Sivaji, PV Subbaiah International Journal of Scientific Research and Review 6 (12), 12-18, 2017 | | 2017 |
| A study on Factors affecting in selection of Rythu Bazars in Rayalseema Region-A Consumer Prospective PV Subbaiah, AS Sathish Man In India 97 (4), 159-168, 2017 | | 2017 |
sathish arumbi saravananProfessorVerified email at vit.ac.in
sathish arumbi saravananProfessorVerified email at vit.ac.in
