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Dr. RAJEEV KUMAR
Dr. RAJEEV KUMAR
Doon University (State Government), Dehradun
Verified email at doonuniversity.ac.in - Homepage
Title
Cited by
Cited by
Year
Investigating the barriers of blockchain technology integrated food supply chain: a BWM approach
R Kumar
Benchmarking: An International Journal, 2022
522022
Impact of green marketing strategies on consumer purchase behaviour
R Kumar'Ranjan, R Kushwaha
Review of Management 7 (3/4), 9-22, 2017
392017
Green marketing: The next big thing
K Rajeev
Advances in Management 9 (2), 1, 2016
202016
Talent Management and Its Impact on Organizational Commitment: An Empirical Investigation of Indian Hospitality Industry
PC Bahuguna, D Bangwal, R Kumar
FIIB Business Review, 23197145221101436, 2022
152022
Service innovation research: a bibliometric analysis using VOSviewer
R Kumar, S Saxena, V Kumar, V Prabha, R Kumar, A Kukreti
Competitiveness Review: An International Business Journal, 2023
92023
Mindfulness in marketing & consumption: a review & research agenda
R Kumar
Management Review Quarterly 2023 (NA), NA, 2023
92023
E-Commerce and portfolio allocations: a study on the Indian Life Insurance customers
RK Ranjan, SA Siddiqui, N Thapar, SS Chauhan
Bus Strategy Rev 1 (1), 36-46, 2020
62020
Green Marketing: An exploration through qualitative research
RK Ranjan
Global Journal of Management and Business Research 19 (E8), 27-35, 2019
62019
Study of best practices for sustainable tourism development: implications for the Uttarakhand tourism industry
RK Ranjan
AAYAM: AKGIM Journal of Management 9 (1), 35-41, 2019
52019
Assessing the Service Quality Attributes Affecting the Satisfaction of the Northern Railway Passengers: An Empirical Study
RK ‘Ranjan’, N Thapar, SA Siddiqui, AK Painoli
Journal of New Business Ventures 1 (1-2), 110-124, 2020
32020
Online and offline channels in Indian life insurance industry: Behavioral analysis of individual prospects
H Jain, N Aggarwal, N Thapar
Journal of Xi’an University of Architecture & Technology 11 (Xii), 1356-1372, 2019
32019
Entrepreneurship education in India: A critical assessment
RK Ranjan, A Gautam
Asian Journal of Management 10 (4), 400-404, 2019
32019
Rural marketing: The new paradigm
RK Ranjan
Prabandhan: Indian Journal of Management 3 (3), 41-45, 2010
32010
Effect of Marketing Communications on the Consumer Decision Making: A Study of Indian Life Insurance Industry
N Thapar, R Kumar, SS Chauhan
Sustainable Humanosphere 16 (1), 504-515, 2020
22020
Managing new products successfully: A strategic imperative
RK Ranjan
Indian Journal of Marketing 39 (4), 3-8, 2009
22009
Topic Modeling based Consumer behavior analysis using Latent Dirichlet Allocation
AJ Rawat, R Semwal, R Kumar
2023 3rd International Conference on Advance Computing and Innovative …, 2023
12023
An exploratory study on the moderating effect of e-WOM through green knowledge on green purchase intention
RK al.
International Journal of Green Economics 17 (3), 230-240, 2023
12023
Bridging the attitude-behavior gap in sustainable consumption for electric vehicles in India.
N Saxena, R Kumar, N Singh, K Bisht, S Chaudhary, R Semwal, ...
2023
What Ties the Individual Agents to the Life Insurer? Evidence from the Indian Life Insurance Industry
SA Siddiqui, MA Mia, MK Saifullah, R Kumar
Evidence from the Indian Life Insurance Industry (March 13, 2023), 2023
2023
Analyzing the Moderation Effect of Advertisement and Word of Mouth on Green Purchase Intention
R Kumar
International Journal of Business Excellence., DOI: 10.1504/IJBEX.2023.10054348, 2023
2023
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