Christopher D. Hopkins
Christopher D. Hopkins
Verified email at auburn.edu
TitleCited byYear
Consumer responses to perceived telepresence in the online advertising environment: the moderating role of involvement
CD Hopkins, MA Raymond, A Mitra
Marketing Theory 4 (1-2), 137-162, 2004
982004
The impact of involvement on key service relationships
TL Baker, JJ Cronin, CD Hopkins
Journal of Services Marketing, 2009
922009
Designing the e-servicescape: implications for online retailers
CD Hopkins, SJ Grove, MA Raymond, MC LaForge
Journal of Internet Commerce 8 (1-2), 23-43, 2009
792009
Educating students to give them a sustainable competitive advantage
CD Hopkins, MA Raymond, L Carlson
Journal of Marketing Education 33 (3), 337-347, 2011
712011
Making the transition to retirement: appraisals, post‐transition lifestyle, and changes in consumption patterns
CD Hopkins, CA Roster, CM Wood
Journal of Consumer Marketing, 2006
682006
Utilization of relationship-oriented social media in the selling process: A comparison of consumer (B2C) and industrial (B2B) salespeople
JN Moore, CD Hopkins, MA Raymond
Journal of Internet Commerce 12 (1), 48-75, 2013
672013
Purchasing's internal service performance: critical external and internal determinants
LD Fredendall, CD Hopkins, A Bhonsle
Journal of Supply Chain Management 41 (2), 26-38, 2005
612005
The impact of perceived customer delight on the frontline employee
DC Barnes, N Ponder, CD Hopkins
Journal of Business Research 68 (2), 433-441, 2015
572015
Reward preferences of salespeople: How do commissions rate?
TB Lopez, CD Hopkins, MA Raymond
Journal of Personal Selling & Sales Management 26 (4), 381-390, 2006
482006
Social selling: A comparison of social media usage across process stage, markets, and sales job functions
JN Moore, MA Raymond, CD Hopkins
Journal of Marketing Theory and Practice 23 (1), 1-20, 2015
472015
Examining the customer equity framework from a consumer perspective
A Holehonnur, MA Raymond, CD Hopkins, AC Fine
Journal of Brand Management 17 (3), 165-180, 2009
452009
Truths, half-truths, and deception: Perceived social responsibility and intent to donate for a nonprofit using implicature, truth, and duplicity in print advertising
KJ Shanahan, CD Hopkins
Journal of Advertising 36 (2), 33-48, 2007
432007
Market mavenship as an influencer of service quality evaluation
BT Engelland, CD Hopkins, DA Larson
Journal of Marketing Theory and Practice 9 (4), 15-26, 2001
432001
Market mavenship as an influencer of service quality evaluation
BT Engelland, CD Hopkins, DA Larson
Journal of Marketing Theory and Practice 9 (4), 15-26, 2001
432001
When is a hierarchy not a hierarchy? Factors associated with different perceptions of needs, with implications for standardization–adaptation decisions in Korea
MA Raymond, JD Mittelstaedt, CD Hopkins
Journal of Marketing Theory and Practice 11 (4), 12-25, 2003
352003
Can consumers recognize misleading advertising content in a media rich online environment?
A Mitra, MA Raymond, CD Hopkins
Psychology & Marketing 25 (7), 655-674, 2008
332008
Perceived differences among countries: Understanding relative perceptions
JD Mittelstaedt, CD Hopkins, MA Raymond, CR Duke
Journal of International Consumer Marketing 17 (1), 7-31, 2004
312004
Assessing the longitudinal robustness of spectators' perceptions of the functions of sport: Implications for sport marketers
SJ Grove, MJ Dorsch, CD Hopkins
Journal of Marketing Theory and Practice 20 (1), 23-38, 2012
272012
Reaching parents to prevent adolescent risky behavior: Examining the effects of threat portrayal and parenting orientation on parental participation perceptions
JF Tanner Jr, LA Carlson, MA Raymond, CD Hopkins
Journal of Public Policy & Marketing 27 (2), 149-155, 2008
272008
Do perceptions of hiring criteria differ for sales managers and sales representatives? Implications for marketing education
MA Raymond, L Carlson, CD Hopkins
Journal of Marketing Education 28 (1), 43-55, 2006
262006
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