Subhojit Banerjee
Subhojit Banerjee
Assistant Professor Marketing at Gautam Buddha University
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Cited by
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Effect of product category on promotional choice: comparative study of discounts and freebies
S Banerjee
Management Research News 32 (2), 120-131, 2009
Role of social media on mobile banking adoption among consumers
M Sharma, S Banerjee, J Paul
Technological Forecasting and Social Change 180, 121720, 2022
Co-creation as a risk-sharing strategy for the development of innovative EUV lithography technology in the semiconductor industry
S Banerjee, AK Sharma
Technology Analysis & Strategic Management 27 (9), 1097-1113, 2015
Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers' Social Cross-Platform Buying Behaviour in India Using Smart-PLS
AK Singh, S Raghuwanshi, S Sharma, V Khare, A Singhal, M Tripathi, ...
Journal of Law and Sustainable Development 11 (4), e488-e488, 2023
Moderating effect of peer group environment on consumer predisposition towards premium promotions: A study on young urban consumers in India
S Banerjee
IIMB Management Review 28 (4), 225-234, 2016
Relative position of resale value as a decision variable in a car purchase: a Thurstone Case V analysis of a multiattribute car purchase decision model in India
S Banerjee, RK Pillania
International Journal of Electric and Hybrid Vehicles 2 (2), 77-97, 2009
Project ‘RAMBO’: an initiative to improve rickshaw pullers’ earnings
S Banerjee
Development in Practice 20 (1), 57-69, 2010
Exploring Export Potential of Indian Movies: A Comparative Advantage Analysis of the Indian Film Industry
BSS Ritu
Great Lakes - Herald 13 (1), 21-40, 2019
Improving unsustainable livelihood through marketing interventions: A case on rickshaw pullers
S Banerjee, A Sharma
Journal of Management Development 33 (2), 107-118, 2014
Incentives & freebies as a moderator for opt-in E-mail acceptability
RK Sinha, S Banerjee
International Journal of Online Marketing (IJOM) 2 (4), 54-67, 2012
Efficacy of a locally isolated strain of Bacillus cereus as mosquito larvicide
G Chandra, K Bhattacharya, S Banerjee, S Chatterjee
Mol Entomol 7 (5), 1-12, 2016
OD Interventions for Voluntary Organizations: A Strategic Framework.
S Banerjee, RK Sinha
Review of Management., 4-12, 2012
15 Entertainment and economic contributions of the Indian Hindi movie industry
RK Pillania, S Banerjee
Handbook on the Economics of Leisure, 299, 2011
Consumers’ Orientation for Online and Offline Shopping While Making the Buying Decision
R Singh, S Banerjee
An International Journal of Research in Management, 2, 2022
A Conceptual Framework of Social Media Influence on Mobile Banking Usage Among Young Indian Consumers.
BS Sharma M.
IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT …, 2020
Singh A and Banerjee S
Nuances of brand loyalty
AR Mishra, S Banerjee
Gitarattan International Business School 9 (1), 20-30, 2017
Technology Analysis and Strategic Management
BSS Anuj
Technology Analysis & Strategic Management 27 (9), 1097-1113, 2015
Reference Pricing Patterns in Grocery Retailing
RK Sinha, S Banerjee
5th National Conference on Contemporary Issues in Business Management, ISBN …, 2012
Project'RAMBO': an initiative to improve rickshaw pullers' earnings
D Eade, S Banerjee
Oxfam International, 2010
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