| Emerging power in industrialization: empowering India through entrepreneurship S Pal, N Thilaka, S Kayal Journal of Liberty and International Affairs 8 (3), 99-114, 2022 | 3 | 2022 |
| Industry 4.0 in small and medium-sized enterprises (SMEs): opportunities, challenges, and solutions K Kotecha, S Kumar, A Bongale, R Suresh CRC Press, 2022 | 3 | 2022 |
| Effect of erroneous observations in GPS-based LEO satellite orbit determination SK Pal, A Agrawal, VM Ramanujam, D Putrevu, A Misra, R Ghosh, ... IFAC-PapersOnLine 55 (1), 204-210, 2022 | 2 | 2022 |
| RECEPTION OF AUDIO-VISUAL PUBLIC SERVICE ADVERTISEMENTS ON SOCIAL ISSUES: CREATING AWARENESS THROUGH INNOVATIVE CONTENT MS Sircar, MR Bagchi, MS Purkait, MS Pal International Journal Of Creative and Innovative Research In All Studies 4 …, 2022 | 2 | 2022 |
| Portrayals of Women in Commercial Advertising: A Comparative Study Based on Contemporary Advertisements T Samanta, S Pal, A Basu The Ciência and Engenharia - Science and Engineering journal 11 (1), 1560 - 1577, 2023 | 1 | 2023 |
| Deciphering Sustainability Messages in Audio-Visual Advertisements toward achieving the SDGs S Pal, S Kayal, N Tripathi, S Agarwal Liberal Studies 8 (1), 71–95, 2023 | 1 | 2023 |
| User’s engagement through social media advertisements: a comparative study on micro-scale industry S Pal, N Thilaka, N Tripathi, S Kayal | 1 | 2022 |
| The Role of Internal Communication Leadership on Brand Perceptions and Employee Experience during Crisis G Nikita, S Pal, AK Verghese Emerging Horizons: Business and Society in the Post-Pandemic Era …, 2024 | | 2024 |
| A Study of the Facebook Page of ‘Kanya Shiksha Pravesh Abhiyan’for Promotion of Women Education S Agarwal, S Kayal, N Tripathi, S Pal Vivekananda Journal of Research 14 (1), 68-76, 2024 | | 2024 |
| Measuring Reception of Advertising Endeavors through Quantitative Metrics S Pal, N Tripathi, S Kayal, S Agarwal Медиаобразование, 473-491, 2024 | | 2024 |
| Effect of Societal Reflection in the Contemporary Commercial Hindi Films: A Case Study on the Jawan N Chakravorty, S Kayal, S Pal Indian Contemporary Films and Societal Reflection, 19, 2023 | | 2023 |
| Facilitating the Self-Made: Social Media to Promote Women Entrepreneurship MS Pal, N Tripathi, MS Agarwal, S Kayal Onomázein, 1192-1212, 2023 | | 2023 |
| New Media Landscape and Dimensions: An Indian Perspective S Kayal, AA Mir, AN Rao, A Baruah, BK Jha, D Bhattacharyya, A Ahmad, ... School of Media and Communication, Adamas University, 2023 | | 2023 |
| Liberal Studies: Vol. 8 Issue 1, January-April 2023 M Saxena, M Gahlawat, VRR Minampati, J Singh, N Jani, BP Raycha, ... IndraStra Global e-Journal Hosting Services, 2023 | | 2023 |
| Understanding Acceptance of New Media: An Empirical Evaluation of Students Undergoing Higher Education in Media Studies S Agarwal, S Kayal, N Tripathi, S Pal International Journal of Media and Information Literacy 8 (2), 257-268, 2023 | | 2023 |
| Gender Equality in India: an emerging nation changing the perception through advertisements N Chakravorty, S Pal, Sayak, Kayal, G Nikita European Chemical Bulletin 12 (5), 2772-2788, 2023 | | 2023 |
| In Tandem for Survival: An Exploratory Study on Integration of Folk Media into New Media with reference to Folk Theatre in West Bengal N Tripathi, S Pal, S Kayal, S Agarwal Theatre Street Journal 7 (27), 23-35, 2023 | | 2023 |
| Decoding Rhetorics of Political Speeches: A Case Study on West Bengal Assembly Elections 2021 K Sharmila, A Swati, P Sayak, T Nitesh Atishay Kalit 10 (17), 236-242, 2023 | | 2023 |
| Cultural Adoption Through Advertisements: International and Indian Scenarios A Chattopadhyay, SS Ali, S Chakraborty, S Acharjee, A Roy, S Pal, ... www.ijrpr.com 4 (2), 370-377, 2023 | | 2023 |
| 10 Digital Market S Pal, N Tripathi Industry 4.0 in Small and Medium-Sized Enterprises (SMEs): Opportunities …, 2022 | | 2022 |
Sharmila KayalAssociate Professor and Head, Dept of Journalism & Mass CommunicationVerified email at adamasuniversity.ac.in
