| Visual merchandising and store atmospherics: An integrated review and future research directions R Basu, J Paul, K Singh Journal of Business Research 151, 397-408, 2022 | 55 | 2022 |
| Online Consumer shopping Behaviour: A Review and Research Agenda K Singh, R Basu International Journal of Consumer Studies 47 (3), 815-851, 2023 | 18 | 2023 |
| Visual Merchandising and Impulse Buying Intention Investigating Consumers of Sports Products K Singh, R Basu Academy of Marketing Studies Journal 26 (6), 2022 | 6 | 2022 |
| Opportunity Analysis: The Story of PAYTM During Demonetisation K Singh, S Mandal, A Mahanti Sixth National Conference for Case Studies (COGNOSCO) by Institute of …, 2019 | 5 | 2019 |
| Socially Responsible Marketing: Lesson from Indian Television Ad RG Das, K Singh, S Dutta BIMS Journal of Management, 2016 | 3 | 2016 |
| VISUAL MERCHANDISING: A META ANALYTICS REVIEW K Singh ELK's International Journal of Marketing 10 (4), 71-95, 2019 | | 2019 |
Rituparna BasuProfessorVerified email at imi-k.edu.in
