| Impact of sales promotion techniques on consumers towards FMCG B Karthikeyan, N Panchanatham International Research Journal of Business and Management 5 (1), 128-135, 2013 | 23 | 2013 |
| Trichorhinophalangeal syndrome type 1: A case report with literature review R Candamourty, S Venkatachalam, B Karthikeyan, MRR Babu Journal of natural science, biology, and medicine 3 (2), 209, 2012 | 19 | 2012 |
| Usage Pattern on Pre-paid Mobile Recharge Cards with Reference to Medical College Students, Chennai B Karthikeyan, T Thiruvenkadam, N Panchanatham Journal of Contemporary Research in Management 1 (1), 2013 | 1 | 2013 |
| A STUDY ON CONSUMER PERCEPTIONTOWARDS ORGANIC PRODUCTS WITH REFERENCE TO COIMBATORE CITY B Karthikeyan | | 2018 |
| Impact of sales promotion: initiate earlier purchase on consumer towards FMCG B Karthikeyan, N Panchanatham Journal of Exclusive Management Science 2 (12), 1-5, 2013 | | 2013 |
| Enduring Relationships. T Justus, B Karthikeyan IUP Journal of Marketing Management 8, 2009 | | 2009 |
| Skill Development A key to Nation Building MG Babu, B Karthikeyan, N Panchanatham Archers & Elevators Publishing House, 0 | | |
| Sales Promotional Impact on Consumer Decision Making Style for Personal Care Products B Karthikeyan | | |
| AN OVERVIEW OF PRICE BASED CONSUMER SALES PROMOTIONAL TECHNIQUES B KARTHIKEYAN | | |
| Consumer Sales Promotion Techniques–A Way ahead to Sustainable Marketing* B. Karthikeyan N Panchanatham | | |
N. PanchanathamFormer Head, Business School, Annamalai University and Former Vice-Chancellor, TNTEU, Chennai 2019Verified email at tnteu.ac.in
