| How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products LD Lang, WM Lim, F Guzmán Journal of Business Research (Q1, SSCI, A-ranked, ABS3, IF 11.3) 141, 175-190, 2022 | 70 | 2022 |
| Effective Online Engagement Strategies Through Gamification: A Systematic Literature Review and a Future Research Agenda NS Jayawardena, M Ross, Q Sara, B Abhishek, M Gupta, LD Lang Journal of Global Information Management (Q2, SSCI, A-ranked) 30 (5), 1-25, 2021 | 41 | 2021 |
| Social capital in agribusiness: an exploratory investigation from a supply chain perspective during the COVID-19 crisis LD Lang, A Behl, NT Dong, NH Thu, PP Dewani The International Journal of Logistics Management ( Q1, SSCI, A-ranked, IF 7 …, 2021 | 31* | 2021 |
| Sustainable agribusiness entrepreneurship during the Covid-19 crisis: the role of social capital LD Lang, NT Dong, JJM Ferreira, A Behl, LT Dao Management Decision (Q1, SSCI, B-ranked, IF 4.6) 60 (9), 2593-2614, 2022 | 23 | 2022 |
| Effect of social capital on agribusiness diversification intention in the emerging market LD Lang, A Behl, NT Dong, Y Temouri, NH Thu Journal of Intellectual Capital (Q1, SSCI, B-ranked, IF 7.198) 23 (1), 56-84, 2021 | 17* | 2021 |
| The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market LD Lang, A Behl, F Guzmán, V Pereira, M Del Giudice International Marketing Review (Q1, SSCI, A-ranked, ABS3, IF 5.774). 40 (1 …, 2023 | 14 | 2023 |
| Toward SME digital transformation in the supply chain context: the role of structural social and human capital LD Lang, A Behl, NND Phuong, J Gaur, NT Dzung International Journal of Physical Distribution & Logistics Management (Q1 …, 2023 | 14 | 2023 |
| Exploring human resource work design, learning mechanism and TQM: through the lens of activity theory and contextual learning theory S Ajgaonkar, N Neelam, A Behl, LT Dao, LD Lang The TQM Journal (Q1, ESCI, B-ranked, Scopus CiteScore 6.7) 34 (1), 70-101, 2021 | 11 | 2021 |
| The role of sponsorship and public relations in brand equity creation: an exploratory of vietnamese consumers perception of soft drinks LD Lang, LT Buu, NV Hien Journal of Food Products Marketing (Q2, ESCI, B-ranked, Scopus CiteScore 5.1 …, 2020 | 9 | 2020 |
| Social capital in e-commerce era: toward a deeper knowledge of its conceptualization and empirical measurement in agribusiness LD Lang South Asian Journal of Business Studies (Q1, ESCI, C-ranked, Scopus …, 2021 | 5 | 2021 |
| Gamification and neuromarketing: A unified approach for improving user experience A Behl, N Jayawardena, A Shankar, M Gupta, LD Lang Journal of Consumer Behaviour 23 (1), 218-228, 2024 | 4 | 2024 |
| The role of structural social capital in driving social-oriented sustainable agricultural entrepreneurship LD Lang, AK Tiwari, HN Hieu, NM Ha, J Gaur Energy Economics (Q1, SSCI, A*-ranked, IF 12.8) 124, 106855, 2023 | 4* | 2023 |
| Dimensions of Customer-Based Brand Equity in Gold Industry LT Buu, LD Lang International Journal of Education and Social Science 1, 2014 | 3 | 2014 |
| Quản trị thương hiệu LĐ Lăng ĐH Quốc gia TPHCM, 2013 | 1* | 2013 |
| The impact of internal social responsibility on service employees' job satisfaction and organizational engagement VTH Loan, LD Lang, TLP Ngo, J Ferreira Service Business (Q1, SSCI, IF 5.9), 2024 | | 2024 |
| Gamification and Neuromarketing: A unified approach for improving user experience B Abhishek, J Nirma, S Amit, G Manish, LD Lang Journal of Consumer Behaviour (Q1, SSCI, A-ranked, IF 4.3), https://doi.org …, 2023 | | 2023 |
| Vai trò của vốn xã hội trong thúc đẩy khởi nghiệp kinh doanh nông nghiệp LĐ Lăng, HN Hiếu Tạp chí Kinh tế và Dự báo 33 (11/2021), 3-7, 2021 | | 2021 |
| Vai trò của vốn xã hội trong thúc đẩy đa dạng kinh doanh nông nghiệp LĐLHN Hiếu Tạp chí Kinh tế & Quản trị Kinh doanh 19 (12/2021), https://kinhtevadubao.vn …, 2021 | | 2021 |
| Xây dựng thương hiệu thông qua tài trợ và quảng cáo TĐ Nguyễn, ĐL Lê | | 2020 |
| The Role of Sponsorship and Public Relations in Brand Equity Creation: An Exploratory of Vietnamese Consumers Perception of Soft Drinks LTB Le Dang Lang, N Van Hien | | 2020 |
Francisco GuzmanProfessor of Marketing, University of North TexasVerified email at unt.edu
