| Impact of demographic factors on consumer behaviour-A consumer behaviour survey in Himachal Pradesh R Kumar Global Journal of Enterprise Information System 6 (2), 35-47, 2014 | 75 | 2014 |
| Impact of various demographic factors on consumer behaviour—An empirical study of electronic products in rural Himachal (India) R Kumar, R Kumar Indian Journal of economics and Business 19 (1), 109-127, 2019 | 37 | 2019 |
| Green marketing: Reality or green washing R Kumar, R Kumar Asian Journal of Multidisciplinary Studies 1 (5), 47-53, 2013 | 24 | 2013 |
| Green Marketing-A Brief Reference to India R Kumar Asian Journal of Multidisciplinary Studies 1 (4), 191-203, 2013 | 21 | 2013 |
| Spiritual leadership and its impact on organizational performance R Kumar Journal of Commerce and Trade 12 (2), 98-105, 2017 | 10 | 2017 |
| Consumer behaviour and role of consumer research in marketing R Kumar J. Commer. Trade 12 (1), 65-76, 2017 | 9 | 2017 |
| Theory of planned behaviour in social entrepreneurship MR Kumar, R Kumar, R Kumar Journal Homepage: http://ijmr. net. in 8 (06), 2020 | 4 | 2020 |
| Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision-A Consumer Behaviour Study in Automobile Industry R Kumar Journal of Commerce and Trade 10 (1), 86-95, 2015 | 4 | 2015 |
| Effectiveness of social media tools on consumer behaviour MK Thakur, R Kumar International Journal of Innovative Knowledge Concepts 6, 12, 2018 | 3 | 2018 |
| Consumer Behaviour in Four Wheeler Industry–A Case Study of Himachal Pradesh R Kumar Asian Journal of Multidisciplinary Studies 1 (5), 155, 2013 | 1 | 2013 |
| Effect of Price and Quality on the Market of Durable Products-A Consumer Behaviour Study in Four wheeler Industry. R Kumar Asian Journal of Multidisciplinary Studies 2 (4), 153, 2014 | | 2014 |
| Enterprise Information System S Kesharwani | | 2014 |
| Consumer Preferences Regarding Selection of Dealer and Mode of Payment-A Consumer Behaviour Study Towards Four Wheelers in Himachal Pradesh R Kumar, R Kumar Sumedha Journal Of Management 3 (1), 102-112, 2014 | | 2014 |
| Consumer Protection in Banking Sector R Kumar | | |
| E-ENTREPRENEURSHIP IN INDIAN RURAL MARKET: AN OVERVEW R Kumar, R Kumar | | |
| GOODS AND SERVICES TAX IN INDIA–AN OVERVIEW R Kumar, M Thakur | | |
| CONSUMER BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN INDIA USING THEORY OF PLANNED BEHAVIOUR: A STRUCTURAL EQUATION MODELING (SEM) APPROACH R Kumar, M Thakur | | |
| CHALLENGES AND OPPORTUNITIES FOR SOCIAL MEDIA MARKETING IN RURAL INDIA-AN EMPIRICAL STUDY IN HIMACHAL PRADESH R Kumar, M Thakur, R Kumar | | |
| Research Innovator S Sargar, R Kumar | | |
| Brand Preferences and Brand Loyalty of Consumers towards Automobiles-A consumer Behaviour Survey in Himachal Pradesh. R Kumar | | |
Ramesh kumarShaheed Sukhdev College of Business Studies, University of DelhiVerified email at sscbsdu.ac.in
Ramesh kumarShaheed Sukhdev College of Business Studies, University of DelhiVerified email at sscbsdu.ac.in