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Ramesh Roshan Das Guru
Ramesh Roshan Das Guru
PhD in Marketing
Verified email at unige.ch
Title
Cited by
Cited by
Year
Customers’ experienced product quality: scale development and validation
RR Das Guru, M Paulssen
European Journal of Marketing 54 (4), 645-670, 2020
872020
Role of brand attachment and satisfaction in driving customer behaviors for durables: a longitudinal study
RRD Guru, M Paulssen, A Japutra
European Journal of Marketing 58 (1), 217-254, 2024
72024
The effect of coercive power on supply chain inventory replenishment decisions
RRD Guru, A Kaboli, R Glardon
Advances in Production Management Systems. Innovative and Knowledge-Based …, 2014
12014
TYING, PLEASING AND QUALITY: THE EFFECT ON INTENTIONAL AND ACTUAL BRAND LOYALTY IN DURABLE PRODUCTS CONTEXT
RRD Guru, M Paulssen
2020 AMA Summer Academic Conference, 492, 2020
2020
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Articles 1–4