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Citations per year
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Cited by
All
Since 2020
Citations
95
94
h-index
2
2
i10-index
1
1
0
36
18
2020
2021
2022
2023
2024
2025
2
7
16
30
36
3
Follow
Ramesh Roshan Das Guru
PhD in Marketing
Verified email at unige.ch
Marketing
Branding
Product Quality
Articles
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Cited by
Year
Customers’ experienced product quality: scale development and validation
RR Das Guru, M Paulssen
European Journal of Marketing 54 (4), 645-670
, 2020
87
2020
Role of brand attachment and satisfaction in driving customer behaviors for durables: a longitudinal study
RRD Guru, M Paulssen, A Japutra
European Journal of Marketing 58 (1), 217-254
, 2024
7
2024
The effect of coercive power on supply chain inventory replenishment decisions
RRD Guru, A Kaboli, R Glardon
Advances in Production Management Systems. Innovative and Knowledge-Based …
, 2014
1
2014
TYING, PLEASING AND QUALITY: THE EFFECT ON INTENTIONAL AND ACTUAL BRAND LOYALTY IN DURABLE PRODUCTS CONTEXT
RRD Guru, M Paulssen
2020 AMA Summer Academic Conference, 492
, 2020
2020
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