| Consumer-based brand equity: A cross-cultural perspective M Ioannou, O Rusu Journal of Promotion Management 18 (3), 344-360, 2012 | 30 | 2012 |
| Can retail bank‐client relationships be developed online? M Ioannou, J Zolkiewski EuroMed Journal of Business 4 (3), 254-269, 2009 | 27 | 2009 |
| Examining the role of advertising on the behaviour of co-operative bank consumers M Ioannou, N Boukas, E Skoufari Journal of Co-operative Organization and Management 2 (1), 24-33, 2014 | 16 | 2014 |
| Entrepreneurship education in an era of digital communications G Papageorgiou, S Mihai-Yiannaki, M Ioannou, D Varnava-Marouchou, ... Universities and entrepreneurship: Meeting the educational and social …, 2021 | 12 | 2021 |
| Towards the Development of a Digital Marketing (DM) Competencies Framework G Papageorgiou, S Mihai, M Ioannou, D Marouchou, S Marneros 2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS), 145-149, 2020 | 5 | 2020 |
| Co-creating visitor experiences in cultural heritage museums: the avenue towards sustainable tourism development N Boukas, M Ioannou International Journal of Tourism Policy 10 (2), 101-122, 2020 | 5 | 2020 |
| Service Quality in Retail Banking in Cyprus: Dimensions and Gaps. M IOANNOU, BR LEWIS, C CHI CUI Journal of Business & Society 16 (1), 2003 | 5 | 2003 |
| The effect of interaction quality on trust, loyalty and cross-selling M Ioannou, Y Melanthiou International Economics Letters 4 (1), 1-14, 2015 | 4 | 2015 |
| Investigating islands' visitor experiences in cultural heritage museums: the case of Cyprus N Boukas, M Ioannou, C Sourouklis International Journal of Tourism Policy 7 (4), 327-351, 2017 | 3 | 2017 |
| Customer Relationship Management (CRM): A One-Size-Fits-All Philosophy? M Ioannou Customer-Centric Marketing Strategies: Tools for Building Organizational …, 2013 | 3 | 2013 |
| TOWARDS A UNIVERSAL CONCEPT OF RELATIONSHIP MARKETING: A REALITY OR A MYTH?-THE PRACTITIONERS VIEW M IOANNOU, J ZOLKIEWSKI The Electronic Proceedings of the 23rd IMP Conference", Manchester, 2007 | 3 | 2007 |
| Visitor experiences of popular culture museums in islands: A management and policy approach N Boukas, M Ioannou The Routledge handbook of popular culture and tourism, 450-463, 2018 | 2 | 2018 |
| Bank-SME relationships:'Poked'by the recent changes in the economic and technological environment MC Ioannou, SM Yiannaki Customer-Centric Marketing Strategies: Tools for Building Organizational …, 2012 | 2 | 2012 |
| Customer relationship management: When theory meets practice M Ioannou 4th Annual EuroMed Conference of the EuroMed Academy of Business, 2011 | 1 | 2011 |
| Financial Crisis: Its Effect on Existing Bank-SME Relationships M Ioannou, S Mihai Yiannaki MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS IN THE MEDITERRANEAN AREA, 2009 | 1 | 2009 |
| The development of bank-client relationships: A comparison between the consumer and the business context M Ioannou The University of Manchester, 2009 | 1 | 2009 |
| Nikolaos Boukas*, Myria Ioannou and C Sourouklis Int. J. Tourism Policy 7 (4), 285, 2017 | | 2017 |
| Managing Urinary and Fecal Incontinence in Children and Adolescents: Practical Approaches M Constantinou, M Ioannou PsycCRITIQUES 60 (21), 2015 | | 2015 |
| The Strategic Role of Interaction Quality in the Hair Care Industry: It’s Effect on Trust, Behavioral Loyalty and Cross-Selling M Ioannou, Y Melanthiou 7th Annual Conference of the EuroMed Academy of Business: The future of …, 2014 | | 2014 |
| Journal of Co-operative Organization and Management M Ioannou, N Boukas, E Skoufari | | 2014 |
